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When
Thursday, March 24, 2022 (3:00 PM - 4:30 PM) GMT+8
Agenda
3:00 PM
Welcome
3:05 PM
Brand Protection in China by Mr. Matias Zubimendi, IP Business Advisor, China IPR SME Helpdesk
1. Importance of brand protection in mechanical engineering sector
2. Trademark registration
3. Brand building and market surveillance
4. Enforcement of trademark rights
i. Customs registration
ii. E-commerce
iii. Comparison of the different enforcement avenues
iv. New and alternative enforcement avenues
5. Case studies involving the mechanical engineering sector
2. Trademark registration
3. Brand building and market surveillance
4. Enforcement of trademark rights
i. Customs registration
ii. E-commerce
iii. Comparison of the different enforcement avenues
iv. New and alternative enforcement avenues
5. Case studies involving the mechanical engineering sector
4:00 PM
Q&A
4:25 PM
4:30 PM
End of Meeting