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Workshop (EN)
Ted Lai

Transitioning Your Career Between Startup and Corporate

  • Ted Lai (Chief Digital Officer at Sanofi Greater China)

    Ted Lai

    Chief Digital Officer at Sanofi Greater China
Networking Lunch
Opening
Keynote (EN)
Blair Wei

Innovation in a Disruptive Age

  • Blair Wei (Head of Business Strategy and New Venture Investment at Shui On Land)

    Blair Wei

    Head of Business Strategy and New Venture Investment at Shui On Land
Keynote (EN)
Thunder Zhang

A Collaborative Way to Build Successful Hardware Startups

  • Thunder Zhang (Co-Founder of NexPCB)

    Thunder Zhang

    Co-Founder of NexPCB
Panel (EN)
Nishtha Mehta•Tom Young•Rebecca Liang•Bin (William) Xu

5 Relationship Traps in Corporate-Startup Marriage

  • Nishtha Mehta (Corporate Innovation Coach| Leadership Trainer | Change Facilitator at CollabCentral)

    Nishtha Mehta

    Corporate Innovation Coach| Leadership Trainer | Change Facilitator at CollabCentral
  • Tom Young (AI and Big Data Head, North Asia at Unilever)

    Tom Young

    AI and Big Data Head, North Asia at Unilever
  • Rebecca Liang (China Alternative Protein Program - Head of Acceleration at Brinc)

    Rebecca Liang

    China Alternative Protein Program - Head of Acceleration at Brinc
  • Bin (William) Xu (Digital Innovation Lab Lead, China & APAC at Pfizer Inc.)

    Bin (William) Xu

    Digital Innovation Lab Lead, China & APAC at Pfizer Inc.
Workshop (EN)
Sern Hong Yu

PRODUCT BRANDING & ENVISIONING

MAKING SENSE OF ECOSYSTEMS & LEVERAGE THE SUPERPOWERS OF PRODUCT INNOVATION & THE CO-CREATION PROCESS

This workshop seeks to be an interactive session of sharing Product Development methodologies and exchanging Co-creation ideas, to uncover the superpowers and potentials, while making sure they are relevant to the objectives and visions of the users/owners. This requires us to design different 'strategic mechanisms' (both short and long term) which will be useful and relevant, including: branding & positioning, business programming, site selections, data research & insights, spatial experiences, sourcing & procurement planning, site progress implementation, budget controls, as well as service operations integration advisory and community online-offline interactions.
Sern & Ming will introduce the Product Envisioning process as a topic opener. It shows how ET.C typically engage clients and co-create their products for them. Product types can range from a 300-500 sqm commercial facility for community learning to a 10,000 sqm building for an asset enhancement initiative, and even to an entire district's urban portfolio for real estate transformation and sustainability planning.
Such process can then be used, but not limited to, in the following ways:
1, Comprehensive Design Brief for the next stages of Estate Development;
2, Pitch Deck for Startup Owners to seek for investment opportunities
3, Enhancement materials for Corporate Innovation teams as part of their Business Proposals
4, Playbook guideline that sets the fundamental direction for the larger development

  • Sern Hong Yu (Founding Partner at Enviro Tec Creatives)

    Sern Hong Yu

    Founding Partner at Enviro Tec Creatives
Keynote (EN)
Ding Jin

Exploring Innovation in China 2.0

  • Ding Jin (Managing Partner at Richland Capital)

    Ding Jin

    Managing Partner at Richland Capital
Wind Down