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Tom Duke (UK's Intellectual Property Attaché to China and Hong Kong at British Embassy Beijing)

Tom Duke

UK's Intellectual Property Attaché to China and Hong Kong at British Embassy Beijing

In his role as the UK’s Intellectual Property Attaché to China and Hong Kong, and thanks to his extensive previous diplomatic experiences, Tom is an expert at negotiating with the biggest and most diverse international actors of them all: governments. Tom’s work is of critical matter to the cooperation between states and represents negotiation on the highest level.

As the IP Attaché, he helps with building relations between governments and engages with IP policy makers, increasing the level of support for UK businesses within these markets. Tom works alongside UKTI, the British diplomatic network, and UK and EU-level industry associations and projects to ensure that UK stakeholder IP concerns are addressed and smoothly integrated into bilateral policy discussions. He is based in the British Embassy in Beijing, and also works with India, Brazil and South East Asia. He has lived and worked in the region for ten years and speaks fluent Mandarin Chinese and Korean.

Prior to joining the embassy, Tom was Director responsible for the IP Centre at the EU Chamber of Commerce in Seoul, South Korea. In Korea, Tom designed and implemented government engagement programmes on IP on behalf of European companies, and launched projects to enhance regional cooperation on IP enforcement.

Chenni Xu (Account Director of Brunswick Group)

Chenni Xu

Account Director of Brunswick Group

Chenni is a corporate communications consultant at Brunswick Group, an advisory firm specializing in business critical issues. She helps clients play a more successful role in society through developing effective stakeholder communication strategies. Chenni has a working passion for the cultural and non-profit sectors, and enjoys the visual and performing arts outside of work. She has actively campaigned for democratic candidates as part of Beijingers for Blue States, is a member of the Beijing Women’s Network, and an executive committee member of the Columbia Alumni Association in Beijing. Chenni is a graduate of Columbia University with a dual degree in Economics and Political Science.

Zhou 周晨 Cecilia (Director of Strategy at Ogilvy)

Zhou 周晨 Cecilia

Director of Strategy at Ogilvy

In her position as Director of Strategy at Ogilvy, Cecilia is an expert in the areas of strategy planning and branding consultancy. With over a decade of experience working for top marketing communications agencies, and key focus areas being integrated marketing, corporate branding and PR communications, Cecilia is a renowned marketing communications professional and has been awarded with numerous top global communication awards, .

Cecilia works on full range, 360° campaign development and marketing strategy consulting for Fortune 500 companies, as well as for local startups and internet companies. She is also an expert on digital and social media communication, and will be drawing on her extensive experience to share more about the wider topic of 'Persuasion'.