Roundtable with Clemet Ledormeur Clement Ledormeur
Clement Ledormeur
General Manager, 31Ten
Roundtable with Kai Hong
Kai Hong
Chairman, JINGdigital
Roundtable session with Alex Duncan
Alex Duncan
Evangelist, Kawo
Roundtable session Michael Norris
Michael Norris
Research & Strategy Manager, Agency China
Key Tactics to Generate Traffic and Increase Conversion For Your WeChat Account or Store Jenny Chen
Drive Qualified Traffic to Your WeChat Account
· How to leverage Mini-programs for WeChat marketing · Key Opinion Leaders and how to find them · Cost-per-click marketing · Guerilla marketing strategies on WeChat and viral campaigns.
This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.
Jenny Chen
COO, WalktheChat
Key Tactics to Generate Traffic and Increase Conversion For Your WeChat Account or Store Jenny Chen
Drive Qualified Traffic to Your WeChat Account
· How to leverage Mini-programs for WeChat marketing · Key Opinion Leaders and how to find them · Cost-per-click marketing · Guerilla marketing strategies on WeChat and viral campaigns.
This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.
Jenny Chen
COO, WalktheChat
Implementing WeChat Work at your Company Andrew Schorr
A deep dive on the WeChat Work (企业微信) platform covering how to get started and the best practices for managing implementation and adoption in the workplace.
The workshop will explore how to get the most out of the platform without any custom development, but also look at opportunities for extended capabilities with available developer interfaces.
The latest features related to interoperability with WeChat will be covered in full, with plenty of time for detailed Q&A.
Andrew Schorr
Co-founder, Grata
Little Red Book（小红书）Best Practices Jessie Kang
The rapid rise of Little Red Book（小红书 Xiaohongshu）represents one of the best opportunities for brands in 2019. Yet the platform is extremely dynamic and evolving fast, presenting real challenges for brands.
In this KOL marketing workshop, PARKLU’s expert team of campaign managers will guide totally inexperienced and battle-tested marketers through a deep dive into Little Red Book. The workshop will deliver best practices, platform insights, and breakdown the processes needed to create your own campaign brief.
Key Content: · Platform-specific challenges and tactics · Detailed case studies galore · Pitfalls and mistakes to avoid · Campaign brief training
Jessie Kang
Account Director, PARKLU
The Ultimate Mini Programs Crash Course Workshop Jons Slemmer
In this non-technical workshop, marketers and business owners are invited to explore their next WeChat mini program idea, taking away important clarifications: * What are Mini Programs: understand the background of this emerging tech and impact on customer journeys (in China, or overseas!) * What they can, can’t do: discuss your functional scope and check the WeChat framework limitations * Do’s and don’ts: update on latest regulations and common patterns for better conversion * Integration in your WeChat channel: learn how to drive traffic to your service * Recommended resources: find where to look up for detailed analytics, open-source material, sourcing a team and a better view of the ecosystem
Jons Slemmer
Co-founder, WAYA
WeChat Work • How to Consolidate Your Business Operations in One Platform Nisha Rao•Florian Olivier-Koehret
WeChat Work, the powerful internal communications app created by Tencent to foster business operations, offers many out-of-the-box features which can turn out to be extremely useful to your company, but its biggest wins go far beyond. The app can be used to build customized digital assets including Apps and Mini Programs, integrate all of your business operations and drive sales. In this presentation, we will discuss how to unleash the potential of WeChat Work, illustrated by real-life business scenarios.
