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Special Guest
Tencent- Session 3: Brand Ecommerce Mini Program Solutions
- Tencent Social Ads: From Art to Science Building a New Marketing Ecosystem
- Roundtable sesssion with Special Guest 1
- Roundtable session with Special Guest 2
Due to internal policies, this special guest speaker cannot be announced publicly.
Jenny Chen
COO, WalktheChat- The Rise of Social E-commerce In China: WeChat and Beyond
- Roundtable with Jenny Chen
- Workshop A: Key Tactics to Generate Traffic and Increase Conversion For Your WeChat Shop
- Key Tactics to Generate Traffic and Increase Conversion For Your WeChat Shop
Co-founder and COO of cross-border e-commerce platform WalktheChat. Helping foreign SMEs and multinational brands to sell to Chinese through WeChat with a step-by-step investment plan. Jenny writes and edits much of WalktheChat's weekly content covering WeChat and China digital marketing.
Elijah Whaley
CMO, ParkLU- Panel: Clear and Present KOL Conversation
- Roundtable with Elijah Whaley & Lauren Hallanan
- KOL Marketing 2018 Best Practices
Elijah is a content producer, digital marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her one of China's premiere beauty influencers. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action.
Matthew Brennan
Managing Director, China ChannelMatthew is a speaker and writer focusing on Chinese mobile technology and innovation. In particular he's known for analysis of WeChat, China’s famous super app, and Tencent, China’s largest tech giant. His opinions are regularly featured in global media: The Economist, Wall Street Journal, BBC, The Financial Times, Harvard Political Review. Matthew is also co-host of the China Tech Talk podcast and his book ‘The Story of WeChat’ is due for release later this year. Matthew works with a select few international businesses to help form and implement their WeChat and China digital marketing strategy.
Ted Hopkins
Head Of Innovation, Walmart, ChinaTed is Senior Director, eCommerce for Walmart China. He currently manages omnichannel digital platform development for Walmart. He previously built the Sam’s Club WeChat digital membership and social media platform and launched Sam’s Club on JD.com. Ted has an International Masters of Business Administration, China Specialization from the Moore School of Business, University of South Carolina.
Lee Mack
Head of Digital Strategy, naked GroupLee Mack has been working in digital in China since 2008, first as Digital Publisher of City Weekend where he implemented innovative publishing processes using the web to power print, and pioneering the move to publishing on Wechat. Since 2014 he has been focused solely on the Chinese market, leading digital strategy for Octave, a luxury wellness start-up, and now the naked Group, where he provides leadership to naked's main businesses which include resorts (naked Stables and naked Castle), co-working (naked Hub) and retail (naked Things).
Kim Leitzes
CEO, ParkLU- KOL Marketing’s Real Effect on E-commerce Sales
- Roundtable with Kim Leitzes
- KOL Marketing 2018 Best Practices
Kim Leitzes is CEO and founder of ParkLU, a marketplace connecting consumer brands with China KOLs. Her career started in New York, working exclusively with luxury, retail & consumer brands on strategy, M&A and investing. After moving to China in 2010, Kim began working with global e-commerce companies, including ASOS, Shopbop (owned by Amazon) and YOOX Net-a-porter Group on digital and influencer marketing strategies. In 2015, ParkLU launched its web and mobile platform, which has since enabled independent and global brands, including H&M, Abercrombie & Fitch, Macy's and Swire Properties, to collaborate with KOLs.
Ashley Galina Dudarenok
Founder, ChozanA serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. Ashley is the founder of several startups, including social media agency Alarice and resources & training company ChoZan.
Lauren Hallanan
VP of Live Streaming, The Meet GroupLauren is a consultant, podcast host, and writer focused on Chinese social media marketing. She is particularly known for her knowledge of influencer marketing, live streaming, and social commerce. She is a contributing writer at Jing Daily and PARKLU, the curator of Jing Daily's WeChat Edition newsletter, and the host of the China Influencer Marketing Podcast.
Thomas Graziani
Co-Founder, WalktheChatCo-founder of WeChat consulting and development agency WalktheChat. Thomas builds innovative WeChat marketing strategies and technical solutions for clients including Nestle and the American NFL.
Andrew Schorr
Co-founder, GrataIndustry veteran Andrew is the CEO of Grata. He works with multiple global brands particularly in the areas hospitality and automotive industry to provide scalable and innovative customer service through WeChat.
Aaron Chang
CEO, Jing DigitalAaron began his career in advertising in New York with McCann Erickson before he found his true calling in the web in Seattle. Aaron moved to Shanghai in 2006, founding ACHANG webdev in 2008. Changing focus to the Chinese market in 2013 JING digital was founded and has built JINGsocial an advanced WeChat marketing automation platform.
Jean-Baptiste Le Blan
General Manager China, Splio- How Should Brands Leverage WeChat To Enter The New Loyalty Era
- Roundtable with Jean-Baptiste Le Blan
JB began his career in Sales in the travel industry in New York in 2001. Quickly moving to Marketing roles he relocated to Paris its hometown and then to Shanghai in 2011 where he hold the position of CMO for ACCORHOTELS China till 2017. In early 2018 he operated a change in its career to become General Manager at SPLIO China, an omnichannel customer platform (CRM) specialized in data management and marketing automation accompanying brands in building and refining their customer journey.
Cola Tasty
Influencer, WeiboFashion lifestyle & travel blogger
Weibo and Yizhibo 250k+ followers
Joseph Leveque
Head of Digital Strategy, 31Ten- WeChat Mini Programs: You Don’t Need An App For China. (Or Do You?)
- Roundtable with Alex Duncan
- WeChat Strategy Masterclass
Joseph is the co-founder of 31Ten, a future-forward digital agency focused on China’s fast-moving digital ecosystem and consumers. He has combined his experience as a corporate strategy consultant for fortune 500 companies with his passion for digital and entrepreneurship. 10 years on the field, he now helps businesses to design, build and scale consumer facing and enterprise-grade online software solutions using WeChat as an anchor.
Alvin Foo
Managing Director, Reprise ChinaMarketing Evangelist, Startups' co-Founders & Advisors. Passionate about AI, Blockchain, Cryptocurrency, Fintech & Startups. Prior to this role, Alvin had taken up senior executive positions at Google, Omnicom Media Group, Nokia, and Velti.
Sheng Pang
CEO, Juplus Interactive TechnologySheng is the CEO of Juplus Digital, a digital marketing agency based in Shanghai, with worldwide presence. Juplus’ key competencies lie in digital creativity, digital technology and digital media buying. We employ our innovative ideas in various digital marketing campaigns on Chinese digital spaces, including Wechat, Weibo, Baidu, online community forums and other digital channels to delivery measurable results for our clients. Juplus has a good track record of helping B2B companies to use digital marketing tools in China to their business advantages.
Sheng has over ten years of experience in digital marketing in the UK and China across the e-commerce, SEO, SEM and social media marketing. He has a master’s degree in e-Commerce, certified Google Adwords and Analytics Professional. He is an active public speaker on Wechat, Chinese e-commerce, Baidu SEO and SEM, digital media buying in China.
Eliza Mao
Customer Success Director, SplioEliza is the Customer Success Director at SPLIO where she focuses on the eCRM solutions and helps brands build and maintain good customer relationships in China. SPLIO creates a completely connected customer journey both online and offline striving for an integrated omnichannel retailing experience.
Alex Duncan
Product Lead, KawoAlex runs KAWO.com the leading enterprise Weibo and WeChat platform for foreign brands in China. He is a serial entrepreneur, designer, developer and user experience expert.
Maximilian Rech
DIRECTOR #MBADMB, ESSCA SHANGHAIMaximilian runs the #MBADMB educating young Chinese & Europeans to become digital natives of the future. The program prepares graduates for the digital transformation of business models & offers best practices in digital marketing.
Thibault Genaitay
Founder, Le Wagon ChinaFounded Le Wagon China, a coding school for creative entrepreneurs operating in Shanghai, Chengdu, Shenzhen. Teaching front-end development and product design. Lecturing at Le Wagon / Shanghai University UTSEUS / Tongji university College of Design / Jiaotong university Antai School of Economics / ESSCA Shanghai / Condé Nast Center.
Renata Thiebaut
Director, Alibaba TMall Partner Web2AsiaAn expert in big data, eCommerce operations, and digital marketing, Renata is the Director at Alibaba Tmall Partner Web2Asia. She is also a researcher at Harvard University, Adjunct Professor at ESSCA Shanghai and Supervisor at Columbia University Centre for Career Education. She works with Fortune 500 companies, advises governments, seals strategic partnerships and inspires future talents.
Ranjit Singh
CEO, FuguMobileRanjit Singh is well recognized in the mobile and advertising industry in China having been based in Shanghai for over 15 years. He has a deep understanding of brand marketing, consumer entertainment and technology gained from over 20 years in the consumer, Internet and telecom industry. A frequent speaker at industry events (Adtech, Fudan Univ, Mobile World Congress), Ranjit has been advocating the power of mobile marketing to a growing audience of digitally aware clients and has executed cutting edge solutions for a number of blue chip clients in China and abroad.
Yan Xu
Co-founder and CEO, ShopliticsYan leads the retail data analytics startup team at Shoplitics implementing the solution both in Finland and China. Yan takes care of strategic partnerships, financing and technology implementation to bring prototypes to market. Shoplitics uses IoT technology to provide in-store retail analytics and has co-operated with several market leaders such as Lidl, Audi and China Unicom.
Samin Sha
Co-founder, China Channel10+ years of professional China mobile internet experience. Previously held positions at Huawei international marketing and later at Adwo (one of China's largest mobile advertising platforms).
Jennifer Lin
Director of Digital Engagement, Reprise DigitalJennifer has accumulated abundant experience in serving top global client from different industries to come up with social/digital content strategy and help brands tell good stories for their product and campaigns.
Her projects has won many marketing awards, one of her content co-op micro movie has received 26M views within 1 month, and been rewarded “Golden Touchpoint - 2015 Top 10 Marketing Classic Cases,” “2016 China Content Marketing awards – Micro Movie #3”and “2015 Live ROI Excellence Awards - #5 Finalist”.
Rasmus Gregersen
EU SME Centre Expert, NiHao CPH
Miranda Tan
Founder, Robin8Miranda Tan is an expert in PR and marketing, China Influencer and KOL Marketing, as well as the integration of big data and AI technology in the digital media industry.
Prior to founding Robin8, Miranda amassed 15 years of experience in PR and marketing. She specialized in public relations and marketing for technology companies, pre-IPO companies, and other companies in states of rapid growth.