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In the new era of reshaping the globalization, the business aviation industry is not only closely linked to international business and trade, but also becoming increasingly intertwined with the customized deluxe lifestyle. The deepening of aircraft leasing, sharing economy, and financialization is transforming the industry and bringing about changes in the lifestyle of emerging affluent individuals. As Macau serves as an important gateway to the Greater Bay Area, with the profound development and transformation of the traditional tourism industry and deluxe services relevant to lifestyle, the business aviation industry in Macau is poised for new opportunities and innovations. How can the business aviation and custom travel industry leverage innovative financial tools to expand into new markets? How can they seize the opportunities of regional economic development to empower the transformation and reform of the business aviation industry?
As a featured event of the "The 12th Macau Business Aviation Exhibition (MBAE)", this forum will be held at Studio City, Macau, on the opening day of the MBAE. It will focus on the support of the financial industry which enhance the development and integration of business aviation and high-end travel (service) industries from Macau to the Greater Bay Area. Representatives from vertical industry such as aviation, finance, leasing, high-end travel, and relevant services will be invited to participate, creating opportunities and partnerships for the MBAE.
Agenda
10
00AM
-
10
10AM
Opening Remarks
张炜峰•Rocky Zhang•Tracy Zhang10
10AM
-
10
40AM
10
40AM
-
11
10AM
BBJ-A New Way to Fly
Bing Li11
10AM
-
11
40AM
11
40AM
-
12
10PM
Business Jet Challenges and Opportunities from an OEM Perspective
Jérôme Desmazures12
10PM
-
1
10PM
1
10PM
-
1
40PM
1
40PM
-
2
30PM
Panel: Innovation, Cross-industry, and Integration: Premium Lifestyle and Business Aviation Development
Johnny Liu•Jolie Howard•Alex Jiao•David Du•李博锴3
00PM
-
3
30PM
Ribbon-Cutting Ceremony & Exhibition Visiting
Shuttle bus to Macau International Airport
Opening Remarks
Speakers
张炜峰
南光文化创意产业有限公司副总经理
Rocky Zhang
Vice Chairman of the Asian Business Aviation Association and Chairman of the China Committee张传勇先生被行业选举为亚洲商务航空协会副主席，并长期担任中国大陆地区委员会主席职务，在商务航空领域与行业同仁一起促进亚洲和中国商务航空及相关行业的发展。张传勇先生自2014年起出任德事隆中国政府事务副总裁一职，负责一系列政府相关事务并致力于德事隆集团旗下航空相关业务的发展。加入德事隆之前，张传勇担任波音中国服务总工程师。
Tracy Zhang
Publisher, FTChinese.comTracy Zhang is the Publisher of FTChinese.com, the FT's Chinese-language website and an important part of the FT's Asia offering. Based in Beijing, Zhang is responsible for the overall strategy and operation of FTChinese.com. In 2016, Zhang was featured in Campaign Asia Pacific’s Digital China A-List, which recognises powerful, innovative players in China’s digital industry. Before joining FTChinese.com, Zhang was deputy general manager for BusinessWeek in China. Prior to that, she was the chief representative of Dow Jones & Company in China, and also worked for Reuters.
Financial Empowerment: Accelerate the Development of Macau's Business Aviation and Service Industry
Speakers
Dan Wang
Chief Economist, Hang Seng BankDan Wang is the chief economist at Hang Seng Bank China, based in Shanghai. Dan holds a PhD in economics from the University of Washington, with a focus in macroeconomics, environmental economics and econometrics. Dan did her post-doctorate studies with the Chinese Academy of Sciences in agriculture. Before joining Hang Seng Bank, Dan was an analyst at the Economist Intelligence Unit.
BBJ-A New Way to Fly
Speakers
Bing Li
Sales Director, Greater China & Korea, Boeing Business Jets, Boeing Commercial AirplanesBing Li is the Sales Director responsible for Greater China and Korea markets for Boeing Business Jets from March 2010. Prior to current position, Bing was Sales Program Manager for China and Korea Sales of Boeing Commercial Airplanes supporting sales campaigns, deliveries, customer events and many other special assignments for the most dynamic market China. Prior to joining Boeing, Bing had many years of executive experiences at major carriers in China and representing other OEM airframe suppliers in China. Bing has deep knowledge and understanding of the Chinese aviation and airline industry.
Collaborative Synergy with Hengqin: Developing the Macau Aircraft Leasing Industry
Speakers
Ryan Guo
Vice General Manager, Hengqin Financial Investment Leasing Co.,Ltd郭愈强先生现任横琴金投国际融资租赁有限公司副总经理，同时是中国银行业协会高级财富管理师，拥有20年金融以及金融科技领域相关从业经验，曾经在金证科技、中原航空租赁公司担任副总经理，完成河南省首单保税飞机租赁项目；曾经深圳市前海管理局担任融资租赁事业部负责人职务，负责融资租赁、商业保理行业发展规划、政策研究制定、招商引资等工作。曾在国家开发银行下属国银金融租赁股份有限公司以及建设银行下属建信金融租赁公司工作。具备飞机、船舶、新能源、教育、医疗器械、高端装备、地方城投等行业投融资经验。2019年中国经济出版社出版个人著作《飞机租赁原理与实务操作》。被聘为：中国融资租赁30人论坛特聘专家、中国融资租赁（西湖）论坛（浙江大学融资租赁研究中心）特聘专家、河南省航空业协会特聘专家、郑州航空工业学院兼职硕士研究生导师。
Business Jet Challenges and Opportunities from an OEM Perspective
Speakers
Jérôme Desmazures
Senior Vice President of Dassault AviationNew Opportunities, New Choices, Partnering for Success
Speakers
Chao Zhang
Director, Market Development Department Marketing & Sales Center, Commercial Aircraft Corporation of China (COMAC)张超先生现任中国商飞公司营销中心市场开发部部长，在商飞公司任职逾十年，对于商用飞机的适航认证体系、市场适用性以及客户需求管理等领域有较深入的认识。
Panel: Innovation, Cross-industry, and Integration: Premium Lifestyle and Business Aviation Development
Speakers
Johnny Liu
Chief Consultant, Aviation Business Services of PwCLeading a team of 5 professionals and being responsible to lead the aviation franchise, Johnny has helped PwC winning mandates from SOEs, leasing companies, airlines, banks and investors to provide advisory services in respect to aircraft financing, trading and leasing transactions as well as businesses related to strategy formulation, policy studies, investments, mergers and acquisitions, ESG, involving airports, special economic/trade zones, MROs and various aviation entities.Johnny possesses more than 30 years working experience in aviation and finance.
Jolie Howard
CEO of L' VOYAGEJolie Howard钟旋拥有20余年亚洲地区公务与通用航空领域的从业经历，为亚太地区的公务机客户提供运营管理、包机咨询、成本核算、飞行计划和国际注册等方面的建议。自2016年，她曾任TAG Aviation Asia的首席执行官；在此之前，她是于CIT公务航空租赁部的副总裁一职，并担任过TAG Aviation Asia的业务发展总监长达七年之久。同时，她也是TAG Aviation Asia的创始团队成员。Jolie Howard钟旋以其专业、资深而在业内享有盛誉。
Alex Jiao
Chairman, Hong Kong Jet焦健先生拥有工程学学士及经济学硕士学位，专注全球经济学。焦健先生现任职香港商务航空主席兼首席执行官，主理亚太地区公务航空的战略业务发展。在加入Hong Kong Jet香港商务航空之前，焦健先生于过去15年在海航集团担任过各种不同的高级管理层职位，包括: UAS 的高级副总裁及金鹿（北京）公务航空的战略与业务发展总监，拥有深厚航空背景及丰富行业经验。
David Du
Co-founder, Amber Aviation杜彦鹏先生毕业于中国民航大学飞行签派专业，投身公务航空业达25年。杜先生曾于中国国际航空公司就职期间主导公务机运营及管理，随后参与创建亚联公务机并担任副总经理。杜先生熟识公务航空运行管理和运营机制，推崇安全至上的理念并提倡产品创新，持续为行业带入创新和变革动力。
李博锴
BAA亚联公务机总裁，KLC鑫立达俱乐部总经理李博锴先⽣现任BAA 亚联公务机总裁，兼任KLC 鑫⽴达俱乐部总经理。李博锴先⽣⼀直致⼒于推动中国公务航空市场的发展，对于公务航空市场的需求与趋势有着深刻的理解，将⻄⽅现代公务机管理⽅法与⼤中华地区独特的⽂化及客户需求进⾏融合，建⽴⾼品质、⾼落地化的服务体系。
*实际议程已活动现场为准
Speakers
Rocky Zhang
Vice Chairman of the Asian Business Aviation Association and Chairman of the China Committee
More Information
Bing Li
Sales Director, Greater China & Korea, Boeing Business Jets, Boeing Commercial Airplanes
More Information
Chao Zhang
Director, Market Development Department Marketing & Sales Center, Commercial Aircraft Corporation of China (COMAC)
More Information
张炜峰
南光文化创意产业有限公司副总经理
Rocky Zhang
Vice Chairman of the Asian Business Aviation Association and Chairman of the China Committee
张传勇先生被行业选举为亚洲商务航空协会副主席，并长期担任中国大陆地区委员会主席职务，在商务航空领域与行业同仁一起促进亚洲和中国商务航空及相关行业的发展。张传勇先生自2014年起出任德事隆中国政府事务副总裁一职，负责一系列政府相关事务并致力于德事隆集团旗下航空相关业务的发展。加入德事隆之前，张传勇担任波音中国服务总工程师。
Tracy Zhang
Publisher, FTChinese.com
Tracy Zhang is the Publisher of FTChinese.com, the FT's Chinese-language website and an important part of the FT's Asia offering. Based in Beijing, Zhang is responsible for the overall strategy and operation of FTChinese.com. In 2016, Zhang was featured in Campaign Asia Pacific’s Digital China A-List, which recognises powerful, innovative players in China’s digital industry. Before joining FTChinese.com, Zhang was deputy general manager for BusinessWeek in China. Prior to that, she was the chief representative of Dow Jones & Company in China, and also worked for Reuters.
Dan Wang
Chief Economist, Hang Seng Bank
Dan Wang is the chief economist at Hang Seng Bank China, based in Shanghai. Dan holds a PhD in economics from the University of Washington, with a focus in macroeconomics, environmental economics and econometrics. Dan did her post-doctorate studies with the Chinese Academy of Sciences in agriculture. Before joining Hang Seng Bank, Dan was an analyst at the Economist Intelligence Unit.
Bing Li
Sales Director, Greater China & Korea, Boeing Business Jets, Boeing Commercial Airplanes
Bing Li is the Sales Director responsible for Greater China and Korea markets for Boeing Business Jets from March 2010. Prior to current position, Bing was Sales Program Manager for China and Korea Sales of Boeing Commercial Airplanes supporting sales campaigns, deliveries, customer events and many other special assignments for the most dynamic market China. Prior to joining Boeing, Bing had many years of executive experiences at major carriers in China and representing other OEM airframe suppliers in China. Bing has deep knowledge and understanding of the Chinese aviation and airline industry.
Ryan Guo
Vice General Manager, Hengqin Financial Investment Leasing Co.,Ltd
郭愈强先生现任横琴金投国际融资租赁有限公司副总经理，同时是中国银行业协会高级财富管理师，拥有20年金融以及金融科技领域相关从业经验，曾经在金证科技、中原航空租赁公司担任副总经理，完成河南省首单保税飞机租赁项目；曾经深圳市前海管理局担任融资租赁事业部负责人职务，负责融资租赁、商业保理行业发展规划、政策研究制定、招商引资等工作。曾在国家开发银行下属国银金融租赁股份有限公司以及建设银行下属建信金融租赁公司工作。具备飞机、船舶、新能源、教育、医疗器械、高端装备、地方城投等行业投融资经验。2019年中国经济出版社出版个人著作《飞机租赁原理与实务操作》。被聘为：中国融资租赁30人论坛特聘专家、中国融资租赁（西湖）论坛（浙江大学融资租赁研究中心）特聘专家、河南省航空业协会特聘专家、郑州航空工业学院兼职硕士研究生导师。
Jérôme
Desmazures
Senior Vice President of Dassault Aviation
Chao Zhang
Director, Market Development Department Marketing & Sales Center, Commercial Aircraft Corporation of China (COMAC)
张超先生现任中国商飞公司营销中心市场开发部部长，在商飞公司任职逾十年，对于商用飞机的适航认证体系、市场适用性以及客户需求管理等领域有较深入的认识。
Johnny Liu
Chief Consultant, Aviation Business Services of PwC
Leading a team of 5 professionals and being responsible to lead the aviation franchise, Johnny has helped PwC winning mandates from SOEs, leasing companies, airlines, banks and investors to provide advisory services in respect to aircraft financing, trading and leasing transactions as well as businesses related to strategy formulation, policy studies, investments, mergers and acquisitions, ESG, involving airports, special economic/trade zones, MROs and various aviation entities.Johnny possesses more than 30 years working experience in aviation and finance.
Jolie Howard
CEO of L' VOYAGE
Jolie Howard钟旋拥有20余年亚洲地区公务与通用航空领域的从业经历，为亚太地区的公务机客户提供运营管理、包机咨询、成本核算、飞行计划和国际注册等方面的建议。自2016年，她曾任TAG Aviation Asia的首席执行官；在此之前，她是于CIT公务航空租赁部的副总裁一职，并担任过TAG Aviation Asia的业务发展总监长达七年之久。同时，她也是TAG Aviation Asia的创始团队成员。Jolie Howard钟旋以其专业、资深而在业内享有盛誉。
Alex Jiao
Chairman, Hong Kong Jet
焦健先生拥有工程学学士及经济学硕士学位，专注全球经济学。焦健先生现任职香港商务航空主席兼首席执行官，主理亚太地区公务航空的战略业务发展。在加入Hong Kong Jet香港商务航空之前，焦健先生于过去15年在海航集团担任过各种不同的高级管理层职位，包括: UAS 的高级副总裁及金鹿（北京）公务航空的战略与业务发展总监，拥有深厚航空背景及丰富行业经验。
David Du
Co-founder, Amber Aviation
杜彦鹏先生毕业于中国民航大学飞行签派专业，投身公务航空业达25年。杜先生曾于中国国际航空公司就职期间主导公务机运营及管理，随后参与创建亚联公务机并担任副总经理。杜先生熟识公务航空运行管理和运营机制，推崇安全至上的理念并提倡产品创新，持续为行业带入创新和变革动力。
李博锴
BAA亚联公务机总裁，KLC鑫立达俱乐部总经理
李博锴先⽣现任BAA 亚联公务机总裁，兼任KLC 鑫⽴达俱乐部总经理。李博锴先⽣⼀直致⼒于推动中国公务航空市场的发展，对于公务航空市场的需求与趋势有着深刻的理解，将⻄⽅现代公务机管理⽅法与⼤中华地区独特的⽂化及客户需求进⾏融合，建⽴⾼品质、⾼落地化的服务体系。
Sponsors and Partners
Co-organizer
Macau Business Aviation Exhibition
自2012年首届澳门公务航空展成功举办以来，澳门国际机场公务机起降班次呈快速增长态势，市场潜力巨大。澳门公务航空展已经成为参展商树立品牌，提升形象的重要平台，并为参展商开发潜在客户，拓展国际市场带来大量商机。
历经十一届的培育和发展，澳门公务航空展连续成为澳门规模最大、参展公务机最多、专业化程度最高的公务机专业展会，并于2016年9月获得了UFI认证，同时也引起了海峡两岸，特别是珠三角、港澳及周边地区高端商务人群的开注，并带动了澳门地区商务飞行的发展，加快推进澳门会展及高端旅游、商贸服务业的进程步伐。 澳门公务航空展秉承高起点、高质量、高规格的发展方向，致力于搭建公务航空全产业键平台，推动公务航空文化和科技发展，打造成与国内其他航展互为补充、错位发展、国内一流、具有一定国际影响的公务机专业化展会。
MBAE
Since the success of the first Macau Business Aviation Exhibition in 2012, the number of business aircraft movements at Macau International Airport has been growing rapidly, indicating colossal market potential. The Macau Business Aviation Exhibition has become an important platform for exhibitors to build their brands and enhance their images. It has also brought them plenty of business opportunities to explore potential customers and make inroads into the international market.
After 11 years of cultivation and development, the Macau Business Aviation Exhibition has continuously maintained its title as the largest professional business aircraft exhibition in Macao attended by the highest number of business aircraft with the highest degree of professionalism. In September 2016, it was recognised by the UFI, drawing the attention of high-end businessmen on both sides of the Taiwan Strait, especially in the Pearl River Delta, Hong Kong, Macao and the surrounding areas. It has galvanised the development of business aviation in Macao, catalysing the progress of the MICE industry, high-end tourism, and commerce and trade services in Macao. Committed to the development strategy of high-quality, high-level development with a high starting point, the Macau Business Aviation Exhibition strives to build a platform that covers the business aviation industry chain, promote the development of business aviation culture and technology, and build itself into a professional, top-tier exhibition in China with a global influence, dedicated to business aircraft and complementing other airshows in the country with diversified development.
The 12th Macau Business Aviation Exhibition will be held from November 10th to November 12th at the north side of the FBO Building at Macau International Airport. Visitor registration is now open. Click on the poster to sign up!