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GaoMing Chen
XIAOMIQ Chen heads commercializing and realizing the brand advertising business for Xiaomi Group with its ecological chain
enterprises. His mission is the purposeful application of Xiaomi’s scale across product,data and technology to let the brand
advertisers of Xiaomi benefit from break through integrated marketing capabilities.
Q Chen has more than 20 years of work experience in internet marketing field. Since joining Xiaomi commercialization team in
January 2016, he has continuously explored and established industry-leading marketing strategy and models that apply to
mobile phone, OTT and loT smart hardware. He took the lead in promoting the commercialization of Xiaomi's OTT business. By
lead the team exploring OTT marketing models and innovating OTT advertising products, he kept the advertising market share
of Xiaomi's OTT stay ahead in the industry. In the development of mobile terminals and the commercialization of Al+loT, Q Chen
helped brand advertisers create more business opportunities by building a marketing system that is in line with the internet of
Everything in the 5G age.
Q Chen is the visiting professor at the Advertising School of the Communication University of China. He is the final judge of the
China Advertising Great-wall Awards, the Effie Award (Greater China) and the ECI Award.
Gianvito D'ONGHIA
Creative CapitalGianvito D’Onghia is one of the managing partners of CREATIVE CAPITAL CHINA. Before going to China in 2010, he studied
International Relations and Chinese studies in Naples (Bachelor degree from L’Orientale), Paris (Exchange program at INALCO)
and Brussels (Master from ULB). After deepening his Chinese language skills at the
Beijing Normal University, he completed his education through a post-experience Master Degree in Fashion, Experience and
Design management from SDA Bocconi. In China since almost 10 years ago, as managing partner of Creative Capital Mr.
D’Onghia's work focuses on two main aspectassisting domestic brands in building and
applying their DNA through product/ retail/communication identity and supporting international clients in customizing their
storytelling and brand experience for the Chinese market. Moreover, Gianvito D’Onghia serves also as lecturer of brand identity
management at the Istituto Marangoni in Shanghai & Shenzhen. Since 2010, CREATIVE CAPITAL CHINA - part of the Altavia
group - has grown into one of the leading independent branding agency in China with offices in Shanghai, Beijing,
Guangzhou, Chengdu, Hong Kong, Jakarta, Paris and New York. Its unique methodology is based on systematic and creative
story-telling. The company works with both prestigious international clients and leading Chinese brands.
Cyril Drouin
BeyondCyril Drouin is the Chief eCommerce Officer for Greater China at Publicis Groupe, co-CEO at Performics and Publicis Commerce.
He is based in the Shanghai office and runs the Publicis Commerce practice in China.
Cyril has more than 15 years eCommerce and Digital experience in China. Local and international companies came to rely on his
eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital &
eCommerce presence in China.
Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully
with Beiersdorf, Moleskine, Nestle, Sanofi, Bacardi, Heineken, Siemens to name a few.
Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training
sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and
Digital Marketing to executive MBA students as well.
Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of
Chinese.
Momo Estrella
IKEAFor over 20 years, I've been curious about the relationship between people and things — and I've built and led teams excited by the opportunities along these connecting lines.I work at IKEA in China alongside brilliant designers, researchers, technologists, business leaders, and home furnishing & retail design experts. We investigate, explore, test, deploy, and scale human-centered solutions that meet the modern needs of Chinese consumers while creating new value for IKEA. I'm a member of the global leadership team for experience design.
As a Board Member and Advisor at NewCampus, I work closely with the founders and the Deans Council to shape and grow an accessible business school for Asia's first-time managers.In the past, I held leadership roles at IDEO, Publicis.Sapient, Imagination, and EF Education First. I advocate for human-centered design, change agency, and neurodiversity inclusion.
Flora Hu
Estee LaudereCommerce • Omni-channel • Digitalization • Business Development • Strategy • Retail
Had a broad range of past project and assignment experience across all major geographies, including US, UK, China (mainland and Hong Kong), Japan, Thailand, Malaysia, Singapore, Vietnam, and some territories in Middle East.
JIAN LI
hiltiLi Jian, Digital transformation and Martech marketing expert, is Hilti's Brand and Digital Marketing Director in China. Li Jian has worked in marketing consulting agencies such as Edelman and Deloitte .Digital marketing consultant who designs customer experiences and deploys digital transformation strategies for brands. At Philips and Dow Chemical, he helped companies implement digital marketing transitions and digital business transitions
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Sylvia Luo
AlibabaShe has been engaged in the industry of large and fast moving consumer goods for 15 years, and has a keen insight into the industry market trends. She used to be the omni channel sales director of Procter & Gamble Group, and is currently responsible for the comprehensive management and overall layout of Tmall International home care industry.
Ramesh RAMASWAMY
BOSCHMr. Ramesh RAMASWAMY is senior director of SDS China division of Bosch. The SDS division focus on external/
global customer in the area of Enterprise digital transformation, connected products and new age technologies with
AL/ML and Block chain. Mr. Ramesh is the head of SDS Global Strategy Office& Head of China Business Unit. He has
over 24 years of industry experience covering business consulting, leading large IT and cutting edge IoT projects,
and also successful experience in digital and i4.0 projects for manufacturing companies & automotive industry.
Besides, Mr. Ramesh has rich experience in business consulting in digital transformation projects – business KPIs,
structural frameworks, governance functions and leadership development. Currently Mr. Ramesh is heading the SDS
China Business union, with a vision of diving deeper into the China market and empowering the Chinese customers
to achieve higher level of digitalization.
Shawn Wang
PWCShawn has 15 years of work experience in the data field. He is passionate about aviation and cross-industry data, innovation and
new business models.
He focuses on digital innovation ecosystem, digital transformation strategy top-level design and implementation, data science,
data governance, data policy, big data commercialization and data talent training. As key evangelist of China Eastern Airlines’
data culture, data democratization and citizen data scientists.
He had built Data Labs, data capability improvement system, Digital Innovation Factory and 50+ joint data teams from 0 to 1.
Serena Yang
NestléSerena has been working with Nestle E-Commerce since 2013, she has witnessed the rapid development of different stages of
China E-Commerce. Current she is the Associate Director of Nestle E-Commerce, responsible for key customers business.
Summer Yu
ByteDanceHead of Global Payment Compliance at Bytedance ex-PayPal / ex- HSBC .Leading regulatory compliance, licensing, AML, payment and channel compliance, data governance (including information security, privacy), entity management functions.
Eric Zhang
PfizerPharmaceutical process chemist, API lead and CMC Porfolio lead with over 17+ years of experience. Background includes drug discovery form research to development in preclinical/clinical. Extensive collaborating in internal/external teamwork environments with effective management and interpersonal skills. Quick learner with good self-motivation for all cutting-edged technology. Willing to take challenges with can-do attitude for projects support, good skills to interpret and present his process results within our team meetings.
Eric Zhu
LVMHLVMH owns 75 brands such as LV, DIOR, Tiffany and Sephora. As the group architect, it is responsible for various Digital products such as group e-commerce, Omni-Channel and data platform
Also responsible for introducing Global innovative projects such as blockchain. He worked for 51job, Mary Kay and other companies as senior manager of e-commerce, CRM/Digital Innovation and other positions.