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Dionne Holder (Freeman)

Dionne Holder


A master in the art of relationship building and event organisation, Dionne leads her team to work with internationally-known brands to provide an opportunity for them to connect with their audiences through memorable and shareable live experiences.

Dionne believes in authenticity and the simplicity of integrity. Across her career, she has held the belief that storytelling is the key to successfully creating an emotional connection between the clients and their audience, and that the beginning of every new relationship is built on a good story.

Dionne has over 15 years of experiences in the industry across many different roles. Her background working with many different brands in operations allows her to understand brand experiences from multiple angles. Her effervescent and cheerful personality also makes her an easily approachable team player.
Having lived in China for almost 20 years, Dionne is fluent in written and spoken Mandarin, and her understanding of the Chinese language and culture is instrumental in communicating the Freeman values and capabilities in the Asia-Pacific region.