Event Details

We are delighted to invite you to the special Tasting Event of fusion dishes organized by "Olives, Spain's Superfood" campaign in Beijing on 28th October, 2025.



"Olives, Spain's Superfood" campaign brings together Chinese consumers and professionals to celebrate the flavours, diversity, and versatility of Spanish olives, blending Chinese and Spanish culinary traditions. In addition to sharing key information about Spanish olives, the campaign will introduce creative recipes, offering the opportunity to explore the rich traditions of Spanish culture and cuisine, and to gain a deeper understanding of the Spanish way of life.


The exquisite olive-inspired menu created by "Olives, Spain's Superfood" campaign will be delivered by Mr. Shen Xianbin, a renowned Chinese culinary artist. This dinner presents a great opportunity to explore the abundant nutrition, rich flavours, and diverse uses of olives through dishes of Chinese fusion! You will also gain an overview of the campaign "Olives, Spain's Superfood" and insights into how it can change mindsets and make an impact in the Chinese market.


With over 20 years of experience and numerous gold medals from top-tier culinary competitions, Mr. Shen will present an exquisite olive-inspired menu through his unique culinary philosophy: adapting Western techniques for Chinese cuisine, using seasonal produce, and presenting dishes with precise artistry. This approach seamlessly integrates the depth of Chinese gastronomy with the refinement of Western culinary methods.


The venue chosen to host the dinner is ​​Beijing Canlu Culture Salon​​, a serene and sophisticated venue located in the heart of the city. Guests will have a relaxing Tuesday night and be able to enjoy delicious and nutritious gourmet creations, featuring different types of Spanish olives. This will surely be an unforgettable experience full of Spanish charm!


"Olives, Spain's Superfood" campaign is co-commissioned by the Spanish Foreign Trade Development and Investment Agency (ICEX) and the Interprofessional Organization of Table Olives (INTERACEITUNA) and focuses on increasing awareness about one of the most precious Spanish treasures—nutritious and delicious olives—among consumers and professionals in China.

Agenda

6:00 PM - 6:30 PM
Registration and Interaction
6:30 PM - 7:00 PM
Welcome Speeches and Spanish Olives Video
7:00 PM - 9:00 PM
Formal Dining
9:00 PM - 9:15 PM
End of Event

Speakers

  • Xianbin Shen (Chef)

    Xianbin Shen

    Chef

    Mr. Shen Xianbin is a renowned Chinese culinary artist with over 20 years of extensive professional experience and holds numerous gold medals in top-tier culinary competitions. His culinary philosophy—"adapting Western techniques for Chinese cuisine, using only seasonal ingredients, and presenting Chinese dishes with Western precision"—showcases his expertise in seamlessly integrating the profound cultural of Chinese gastronomy with the refined techniques of Western cuisine. He masterfully combines tradition with innovation, using contemporary methods to reinterpret Chinese cultural dishes globally. Firmly believing that "0.1 millimeter is the difference between gold and silver medals," he consistently applies this relentless pursuit of perfection to every aspect of his kitchen management and culinary innovation.

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Olives, Spain's Superfood