Event Details

We are delighted to invite you to the inauguration event for "Olives, Spain's Superfood" restaurants promotion in Beijing.


"Olives, Spain's Superfood" campaign is co-commissioned by the Spanish Foreign Trade Development and Investment Agency (ICEX) and the Interprofessional Organization of Table Olives (INTERACEITUNA) and focuses on increasing awareness about one of the most precious Spanish treasures—nutritious and delicious olives—among consumers and professionals in China.


This upcoming restaurant promotion for Spanish olives will last 3 months, starting from 14th May. Three catering brands owned and managed by the WD Group have been selected for the promotion:

•LATINA (12 branches in Beijing Shanghai Shenzhen)

•ALLA TORRE (4 branches in Shanghai and Shenzhen)

•CHAODIAN(1 branch in Shanghai)

Through out the three-month period, these 17 restaurants will offer olive-featured culinary options, covering olives as snacks, in salad, Tapas, pizzas as well as Chinese dishes.


The inauguration event is a great opportunity to get to know olives' abundant nutrition, rich flavours and their diverse uses! You will get an overview of this exciting project and gain an insight of how it can change people's mindset and make a significant difference in the Chinese market. Never thought such a small fruit can be so powerful and fascinating? Come and join us to witness, to experience and to learn about this Superfood!


The venue chosen to host the inauguration is LATINA Wangfujing branch. A comprehensive presentation about Spanish olives will be followed by an olive feast, ranging from cocktails to salads, from tapas to hot dishes. With a delicate dinner setting in a relaxing evening, guests will be able to enjoy delicious and nutritious gourmet creations, featuring different types of Spanish olives. This is surely to be a rewarding and unforgettable experience!


Unleash the new experience of taste and explore more delicious ways of enjoying nutrition food. We look forward to welcoming you discover the endless options Spanish olives have for you.




Agenda

4:00 PM - 4:30 PM
Registration
4:30 PM - 5:15 PM
Presentation about Spanish Olives and Flavour Tasting
5:15 PM - 7:15 PM
Enjoy Spanish Olives-Featured Food and Drinks
7:15 PM - 7:30 PM
End of Event

Speakers

  • Michelle Li (Project Leader at “Olives, Spain’s Superfood” Communication Campaign)

    Michelle Li

    Project Leader at “Olives, Spain’s Superfood” Communication Campaign

Olives, Spain's Superfood