"Olives, Spain's superfood" is a communication campaign jointly commissioned by ICEX and Interaceituna. This exciting project seeks to unprecedently change the future of Spanish olives in the Chinese market.



The campaign combines diverse offline activities and informative and interactive social media promotions, showcasing Spain's long tradition and history in the production and export of olives. Its aim is to introduce the values and core attributes of the nutritious and flavourful Spanish olives to more Chinese consumers and make Spanish olives a frequent item on more Chinese family's dining tables. Meanwhile, this campaign will provide a platform for industry professionals, broaden the variety and improve the quality of olives available in China and furthermore blaze a trail for Spanish olives in the market.

At the Inauguration, guests will be able to enjoy delicious salad and tapas featuring Spanish olives and experience firsthand the tasty treasure of Spain.

Come and join us on this exciting journey of discovering Spanish olives!