Having led marketing and localisation projects in Europe and Asia for industry-leading clients including Colliers, Schindler, Maserati, Covestro, the Bank of China, UKFT, and Mercedes-Benz, Sabrina brings a wealth of experience to her role. She is an expert in providing translation and localization services, and continues to lead projects for political ministries such as the British Consulate in Shanghai and the Shandong Government. She is a member of the Shanghai Interpreters Association with an MA in Business Translation with Interpreting from the University of Surrey in the UK.

Sabrina has been trained by the globally renowned etiquette master Diana Mather, training director at The English Manner, the leading etiquette, and protocol consultancy in the United Kingdom. In order to realise her dream of helping others and bridging gaps with positivity and understanding, Sabrina founded Inktale and is in the process of creating an international community where wordsmiths from around the world can share stories, exchange knowledge and grow together.

Yoann Delwarde is passionate about sales and especially sales growth initiatives. He has more than 12 years of sales and sales management experience. His clients range from Fortune 500 to fast growing start-ups in more than 9 countries.

William is the Business Development Director, responsible for Glue Up Hong Kong's office looking after the Taiwan, Macau, Korea and Japan markets. On top of running the sales and marketing business, William has led his team to focus on providing digital transformation solutions to non-profit organizations and corporate enterprises in both the public and private sector, which has become an important growth engine for the company.



William has held various management and business development positions within small to large sized organizations in the areas of financial investments, technology start-ups, consumer retail and textile manufacturing.



William graduated from Binghamtom University, USA with a Bachelor of Science degree in Information Systems and Business Administration.