Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how we operate and deliver value to customers. How could we develop more precision marketing plans rather than the original brand-driven one to achieve a better sales conversion rate and lead value? What could we do to ensure that we are making our clients successful in the digital transformation era?

To answer these questions, we are happy to welcome Jesse Liu, the Director of Marketing at NetApp covering the Greater China, Korea and ASEAN (Association of Southeast Asian Nations). Jesse is responsible for driving marketing strategies in Greater China area (including mainland China, Hong Kong and Taiwan), Korea and ASEAN. His talented team is fully responsible for all aspects of marketing functions at NetApp, such as Public Relations, Analyst Relations, Branding, Channel Marketing strategies, and Go-to-Market strategies.

During the breakfast discussion, he will share his experience on how to implement and adapt to the massive changes that go along with digital transformation as a marketing professional.

AmCham China CMO Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.

This event is limited to Senior Executives only and therefore attendee approval is required.