The launch of an online store in China is actually the easy part, driving sales is the challenging part. Creating a growth engine in China means you have got to be on top of your game; constant monitoring of your store, measuring performance, and improving it on a regular basis. Once you manage to drive traffic to your store, how do you make sure the conversion is optimized? Some typical conversion killers will be discussed and how to overcome the challenges to increase your online sales in China.

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  Daphne Tuijn

  Co-founder & CEO of Chaoly