Opening Remarks: WeChat & Private Traffic 私域流量 Matthew Brennan•Serena Ngai
Followed by a short word from our friends at Shopify
Matthew Brennan
Managing Director of China Channel
Serena Ngai
Design Lead at Shopify
Global Messaging Trends 2019 Andrew Schorr
Andrew Schorr
Co-founder of Grata
Tencent Smart Retail Houfer Chen
Houfer Chen
Director of Smart Retail at Tencent
3 Coolest Social Media Communities in China You Can’t Ignore as a Marketer in 2019 Ashley Galina Dudarenok
Ashley Galina Dudarenok
Founder of Chozan
Break
Group photo & refreshments
Social Ecommerce with Little Red Book (Xiaohongshu 小红书) Elijah Whaley
Elijah Whaley
CMO at ParkLU
New Loyalty tactics on Wechat Jean-Baptiste Le Blan
Jean-Baptiste Le Blan
General Manager China at Splio
Brand Mini Program E-commerce Operation Diane Xu
Diane Xu
Senior Product Manager - WeChat Pay - Industry Ops. Fashion Brands at Tencent
Wechat 2019: The State of Engagement Lee Mack
Lee Mack
Head of Digital Strategy at naked Group
Main Event Finishes
The Rise of Social E-commerce In China: WeChat and Beyond Jenny Chen
Jenny Chen
COO at WalktheChat
Tencent Advertisement Solutions Shirley Wu
Shirley Wu
Senior Operation Manager at Tencent Marketing Solutions
Best practices for Killer WeChat Mini Programs in 2019 Clement Ledormeur
Clement Ledormeur
General Manager at 31Ten
Driving Customer Engagement & Conversion through Social CRM Kai Hong
Kai Hong
Chairman at JINGdigital
Break
Refreshments
We crunched the numbers on 500,000 WeChat & Weibo brand posts and this is what we found. Alex Duncan
Alex Duncan
Evangelist at Kawo
What foreign brands can learn from local brands' culture to win in China Mark Tanner
Mark Tanner
Managing Director of China Skinny
Copycat or Trailblazer: What's 'New' in China's New Retail? Michael Norris
Michael Norris
Research & Strategy Manager at Agency China
Panel: The Internationalization of Chinese Companies Maximilian Rech
Maximilian Rech
DIRECTOR #MBADMB of ESSCA SHANGHAI
After Party
Roundtable session with Andrew Schorr
Andrew Schorr
Co-founder of Grata
Roundtable session with Houfer Chen
Houfer Chen
Director of Smart Retail at Tencent
Roundtable session with Ashley Ashley Galina Dudarenok
Ashley Galina Dudarenok
Founder of Chozan
Roundtable session with Elijah Whaley
Elijah Whaley
CMO at ParkLU
Roundtable session with Jean-Baptiste Le Blan
Jean-Baptiste Le Blan
General Manager China at Splio
Roundtable session with Diane Xu
Diane Xu
Senior Product Manager - WeChat Pay - Industry Ops. Fashion Brands at Tencent
Roundtable with Jenny Chen
Jenny Chen
COO at WalktheChat
Roundtable with Shirley Wu
Shirley Wu
Senior Operation Manager at Tencent Marketing Solutions
Roundtable with Clemet Ledormeur Clement Ledormeur
Clement Ledormeur
General Manager at 31Ten
Roundtable with Kai Hong
Kai Hong
Chairman at JINGdigital
Roundtable session with Alex Duncan
Alex Duncan
Evangelist at Kawo
Roundtable session Michael Norris
Michael Norris
Research & Strategy Manager at Agency China
Key Tactics to Generate Traffic and Increase Conversion For Your WeChat Account or Store Jenny Chen
Drive Qualified Traffic to Your WeChat Account
· How to leverage Mini-programs for WeChat marketing · Key Opinion Leaders and how to find them · Cost-per-click marketing · Guerilla marketing strategies on WeChat and viral campaigns.
This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.
Jenny Chen
COO at WalktheChat
Key Tactics to Generate Traffic and Increase Conversion For Your WeChat Account or Store Jenny Chen
Drive Qualified Traffic to Your WeChat Account
· How to leverage Mini-programs for WeChat marketing · Key Opinion Leaders and how to find them · Cost-per-click marketing · Guerilla marketing strategies on WeChat and viral campaigns.
This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.
Jenny Chen
COO at WalktheChat
Implementing WeChat Work at your Company Andrew Schorr
A deep dive on the WeChat Work (企业微信) platform covering how to get started and the best practices for managing implementation and adoption in the workplace.
The workshop will explore how to get the most out of the platform without any custom development, but also look at opportunities for extended capabilities with available developer interfaces.
The latest features related to interoperability with WeChat will be covered in full, with plenty of time for detailed Q&A.
Andrew Schorr
Co-founder of Grata
Little Red Book（小红书）Best Practices Jessie Kang
The rapid rise of Little Red Book（小红书 Xiaohongshu）represents one of the best opportunities for brands in 2019. Yet the platform is extremely dynamic and evolving fast, presenting real challenges for brands.
In this KOL marketing workshop, PARKLU’s expert team of campaign managers will guide totally inexperienced and battle-tested marketers through a deep dive into Little Red Book. The workshop will deliver best practices, platform insights, and breakdown the processes needed to create your own campaign brief.
Key Content: · Platform-specific challenges and tactics · Detailed case studies galore · Pitfalls and mistakes to avoid · Campaign brief training
Jessie Kang
Account Director of PARKLU
The Ultimate Mini Programs Crash Course Workshop Jons Slemmer
In this non-technical workshop, marketers and business owners are invited to explore their next WeChat mini program idea, taking away important clarifications: * What are Mini Programs: understand the background of this emerging tech and impact on customer journeys (in China, or overseas!) * What they can, can’t do: discuss your functional scope and check the WeChat framework limitations * Do’s and don’ts: update on latest regulations and common patterns for better conversion * Integration in your WeChat channel: learn how to drive traffic to your service * Recommended resources: find where to look up for detailed analytics, open-source material, sourcing a team and a better view of the ecosystem
Jons Slemmer
Co-founder of WAYA
WeChat Work • How to Consolidate Your Business Operations in One Platform Nisha Rao•Florian Olivier-Koehret
WeChat Work, the powerful internal communications app created by Tencent to foster business operations, offers many out-of-the-box features which can turn out to be extremely useful to your company, but its biggest wins go far beyond. The app can be used to build customized digital assets including Apps and Mini Programs, integrate all of your business operations and drive sales. In this presentation, we will discuss how to unleash the potential of WeChat Work, illustrated by real-life business scenarios.
Nisha Rao
Strategy & Consulting Manager at it consultis
Florian Olivier-Koehret
Project Director & Partner of it consultis
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