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Etienne Chia
VP Digital & Strategy, APAC at FreemanXPEtienne combines campaign thinking, creative storytelling and cutting-edge technology to help clients achieve their communication and marketing objectives by strategically crafting brand experience platforms that engage audiences in meaningful and measurable ways.
An accomplished communications expert with a multi-disciplinary background in events, PR, advertising and digital, Etienne has a consistent track record of success of leveraging the power of digital to enhance storytelling and live engagements in Asia-Pacific.
Etienne is always strong strategic partner to his clients, helping them to realise the full potential that technology offers by applying ‘design thinking’ to solve complex and high-level business problems.
Adam Charles
SVP and Managing Director, APAC of FreemanXPAdam prides himself on having established and maintained long-serving relationships with clients, staff, and partners. He builds creative, supportive, and collaborative environments that empower employees to challenge themselves to put the client at the center and constantly strive for continuous improvement.
Adam has 25 years of global experience in the marketing sector including extensive experience in live events. He has led a diverse array of projects including corporate and public events, as well as broadcast, music, sports, and theatrical productions. Adam was the producer of the Closing Ceremony of the 2006 Commonwealth Games in Melbourne, Australia.
Since 2007, Adam has been based in China, working on global brand experience projects and managing one of the biggest and most dynamic markets in the world.
Nicky Szmala
Launch Events Lead, T&SD at LenovoNicky leads launch events for tablets, AR/VR, and smart home products at Lenovo, taking charge of end-to-end planning and marketing activities at CES, MWC, and IFA.
Before joining Lenovo, Nicky had multiple roles within the WPP network in China and Germany. Most recently he was Creative Partner at Ogilvy & Mather's innovation agency startup K1ND in Beijing where he created a new type of experience for Coke, IBM and Haier.
In his spare time, Nicky is a proud dad, wannabe skateboarder, and startup adviser.