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  Alex Duncan

  Product Lead at KAWO

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  Thomas Knoop

  GM and Co-Founder of Livecom

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  Edaan Getzel

  COO at RIKAI Labs

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  Sheng Pang

  Founder & CEO of Juplus Interactive Technology

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  Aaron Chang

  Cofounder of Parllay China, Sales & Marketing VP at Parllay China

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  Thomas Graziani

  Co-founder of WalktheChat

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  Benjamin Pearce

  Creative Director of 5:IT

Drive Qualified Traffic to Your WeChat Account

Key Opinion Leaders and how to find them
Cost-per-click marketing
Guerilla marketing strategies on WeChat and viral campaigns.

This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.

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  Thomas Graziani

  Co-founder of WalktheChat

Wechat is a major communication channel for most businesses in China, but with the growing presence of brands on the app, competition for the user’s attention is ever increasing. Plus  with new features added regularly, it is a struggle to understand and keep up with all the interaction possibilities Wechat is offering with your prospective and existing consumers. Participate to learn about :
- Can Wechat be an efficient channel to attract consumers who know nothing about your brand?
- Where is Wechat most effective for consumer interactions?
- General principles to make the best out of your Wechat official account

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  Joseph Leveque

  Head of Digital Strategy at 31Ten
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  Grégoire Thiebault

  Co-founder of 31Ten

Are you an event organizer? Do you find organizing a successful event to be challenging and exhausting. Without the right tools, it could also be a labor-intensive job.

This workshop will introduce Wechat tools that are available for organizers to utilize before, during and after their event, to increase efficiency, audience engagement, and streamline procedure.

Prior: Wechat invitation, Online registration and payment, event promotion
During: Wechat check-in, live Q&A, Live broadcasting, interactive gamification, forum, survey
After: post event survey, Wechat group networking, official account push messages, online on-demand event replay

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  Sheng Pang

  Founder & CEO of Juplus Interactive Technology

Selling in China with WeChat? Looking for better ways to optimize your logistics and operational flow? Free trade zones have been getting more and more popular, but many business owners still don’t tap into the full power. In this workshop we will go over:

* What exactly is a free trade zone
* What are the benefits
* What you need to take advantage of it
* How to plug that into your WeChat shop operational flow

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  Michael Michelini

  Social media & e-commerce specialist at Shadstone Ltd

Are you running a small business in China? Do you use WeChat but want to learn how it can drive sales and expand your business further? Rafael will take a practical approach to introducing the legal, BD and market access essentials when exporting & setting up in China and how WeChat fits in to all this. Learn about:

• Consumers: how to boost your conversion rate from followers to buyers;
• Branding: how to position your brand, protect it and take control;
• Entry modes: export, cross-border, setting up a WeChat shop;
• Who does the distribution for your WeChat shop?

This workshop will go through example case studies and group exercises to engage all participants.
Join our workshop and find the answer to:

• How to use WeChat as an export tool;
• How to generate demand for your brand and build your company strategy in China;
• How long does it take and how much does all this cost?

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  Rafael Jimenez

  Business Development Advisor at EU SME Centre

ESSCA School of Management, Shanghai invites you to a workshop on 'Increasing Return on Investment from Key Opinion Leaders in China' at Chat Shanghai, China's largest WeChat conference for the international community.

Focusing on the perspectives of brands, facilitators and communicators, this workshop makes you understand when to use WeChat and when to opt for Weibo to increase impact and reach.
The Brand > How KOLs are becoming the most important digital marketing channel for companies in China.

The Facilitator > How new market entrants can identify the right market segmentation and measure impact across different media

The Communicator > How KOLs create appealing content that resonates with the community and allows for increased interaction

Key take aways include first hand insights on WeChat, Weibo as well as branding, communication, and customer loyalty in Asia.

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  Kim Leitzes

  CEO of ParkLU
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  Faye Amsel

  Digital Marketing Manager at ClubMed Greater China
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  Malgorzata Modlinska

  KOL at ShanghaiCityGirl
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  Maximilian Rech

  Academic Director of Digital Marketing and Business at ESSCA Shanghai