CMO Breakfast Series:How To Realize B2B Marketing Value During The Economic Downturn?

AmCham China's Marketing, Advertising, and PR Committee would like to invite you to join our CMO Breakfast Series Event on Nov 29, 8 am-10:30 am.

China as the fastest growing country in last 10 years, is suffering the slowing down growth momentum. Plus the uncertainty of the US-Sino Trade War, it is changing every B2B organizations' status quo and their strategy.

Since normally marketing has been considered a cost-centric function in an organization, it often got budget cut as a direct impact when economic downturn comes. However, how should marketing as a function to tackle these changes? Is budget cut the only treatment we should bear by default, or we should do something else?

At this event, Ms. Clare Huang, the Business Growth Officer of APAC from Hitachi Vantara, will explore a few possible ideas and options to handle the business challenge from B2B marketing point of view, which could be another way to deliver marketing value and continue to drive business growth, even in economic downturn.

The AmCham China CMO Breakfast Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.

This event is limited to senior executives only and therefore attendee approval is required.