[Fully Booked] Industry Insights: Fuel Cell Mobility Boost in China - New Business Opportunities for German companies?

Michael has been over 10 years in EMEA region in various BD and sales positions in finance/telecom/IT industry, e.g. HP and Ericsson Consulting. In 2004 he moved to China, managing market entry and business development projects for DACH suppliers. Since 2007 his focus has shifted towards NEV market, focusing on e-Drive technologies, where he carried out component sales, OEM market sourcing and HV battery system tear-down projects. In his new role at IHS Markit, he is empowering OEM and MNC supplier customers with cost-efficient NewMobility planning solutions and support FCEV business intelligence projects.

Global Automotive Executive with 28 years of experience in various management functions within Product Engineering, Program Management and Quality. Broad industry experience through developing products within a global environment for different brands, multiple countries across different Engineering Center. Leading complete vehicle development including product profile, target setting, technical execution as well as vehicle profitability. Major projects for the Chinese markets had been Low Cost Entry Segment as well as Premium Luxury Segment including electrification and autonomous driving.

Brendan is 26 years in Automotive Distribution and Strategy. Starting with BMW in Australia, through Thailand, South Africa and Korea, then 12 years in Volkswagen and Audi in Singapore, Korea, Japan, China and Saudi Arabia and 3 years at Infiniti EMEA. From 2008 Brendan has been Advisor with HFCEV Startup Riversimple in UK then starting from 2016 as founding member of Dedicated HFCEV Manufacturer Grove Hydrogen Automotive Based in Wuhan China.