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Joydeep Srivastava (Professor of Marketing and Consumer Psychology at Robert H. Smith School of Business, University of Maryland)

Joydeep Srivastava

Professor of Marketing and Consumer Psychology at Robert H. Smith School of Business, University of Maryland

Joydeep Srivastava, Ralph J. Tyser Professor of Marketing and Consumer Psychology, Robert H. Smith School of Business, University of Maryland
Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing and Consumer Psychology at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. Broadly, he is interested in managerial and consumer decision making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, pricing, and the psychology of money. His recent work examines bargaining in marketing distribution channels, consumer reactions to partitioned prices, people’s valuation of products in foreign currencies, and people’s spending and saving decisions as a function of payment mode (e.g., credit card versus cash) and denomination of money. He has published articles in the leading journals in marketing and related fields including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of Marketing Research, Journal of Retailing, Marketing Science, Marketing Letters, and Organizational Behavior and Human Decision Processes.