[Members Only] 2018/19 German Business in China Innovation Workshop (capacity limited)

The goetzpartners Chair of Innovation and Entrepreneurship is one of the endowment chairs at CDHK (Sino German School for Postgraduate Studies), Tongji University. The work of the chair comprises research, education and industry collaboration in the fields of innovation, strategy and entrepreneurship. Tongji University is one of the oldest and most prestigious comprehensive universities in China established in 1907 by the German government together with German physicians. Tongji University is especially renowned for its engineering, business and architecture programs.

Yukai Chen is a partner based in the Shanghai office and is mainly focused on market entry and expansion, local transformation, business partner search & screen, and commercial due diligence. With seven years of corporate and eleven years of consulting experience both in the US and China, he has helped MNC of all sizes across geographies in strategic planning and execution to make change.

Götz v. Steynitz, based in the Dusseldorf office and partner for Industrials, is responsible on the German side for driving the transfer of knowledge and intercultural exchange be-tween the goetzpartners teams in China and Germany. Götz v. Steynitz has a proven track record leading major transformation projects for mid-sized and international corporations, and chiefly advises on China Market Expansion and Localization strategies, Operational Excellence as well as Sales Growth programs.