Wirtschaftsjunioren | Young Leaders Workshop: "PROTO: a gamified workshop for entrepreneurs and business leaders"

Moderator

Brian leads corporate innovation teams in China. Over the past 6 years,
since founding Let’s Make Great!, he has worked with dozens of early-stage
teams to systematically develop new products, services and brands.
In addition to regular speeches at conferences like TEDx and PechaKucha,
Brian has written over 400 articles on creativity, innovation and
entrepreneurship. Furthermore, in 2017 he led the creation of PROTO, a
successfully crowd-funded storytelling game to inspire innovators.
Whether through one-day workshops or a 6-month incubation program, the
goal is the same: to help inexperienced corporate teams work through the creative chaos and come out
the other side with a fresh solution. From user research to rapid-prototyping and business-modeling,
Brian leads a multi-disciplinary team at Let’s Make Great!, which guides clients through a step-by-step
strategic exploration process.
Born in New York and proudly raised in New Jersey, Brian came to Shanghai in 2007 to drive the dynamic
changes that were starting to take hold. An avid cyclist, he is currently preparing for his next big
adventure across Europe.
• CEO, Founder of Let’s Make Great!
• 3x TEDx speaker
• Creator PROTO innovation cards
• Board of Directors at Hands-On Shanghai