LinkedIn Unboxing

SOME FACTS TO HELP YOU UNDERSTAND THAT YOU CAN'T IGNORE LINKEDIN. More stats here​

• Total number of LinkedIn users: 562 million
• Total number of monthly active LinkedIn users: 260 million
• Number of New LinkedIn members per second: 2

LinkedIn Demographics

• 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
• 40 million students and recent college graduates on LinkedIn.
• There are 56% of male users and 44% female users on LinkedIn.
• 13% of Millennials (15-34 years old) use LinkedIn.
• There are 87 million millennials on LinkedIn with 11 million in decision-making positions.
• 44% of Linked users earn more than $75,000 in a year.

LinkedIn Content Marketing

• LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
• 91% of marketing executives list LinkedIn as the top place to find quality content.
• 92% of B2B marketers include LinkedIn in their digital marketing mix.
• About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
• 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

ON OCTOBER 24 CHINA CLASSIFIEDS BRINGS LINKEDIN EXPERTS TOGETHER TO SHARE BEST PRACTICES ON HOW TO USE THE PLATFORM TO ITS FULL POTENTIAL.