• 

  Matthew Brennan

  Managing Director of China Channel

  Matthew is a speaker and writer focusing on Chinese mobile technology and innovation. In particular he's known for analysis of WeChat, China’s famous super app, and Tencent, China’s largest tech giant. His opinions are regularly featured in global media: The Economist, Wall Street Journal, BBC, The Financial Times, Harvard Political Review. Matthew is also co-host of the China Tech Talk podcast and his book ‘The Story of WeChat’ is due for release later this year. Matthew works with a select few international businesses to help form and implement their WeChat and China digital marketing strategy.

  More information about speaker

• 

  Special Guest

  Tencent

  Due to internal policies, this special guest speaker cannot be announced publicly.

  More information about speaker

• 

  Kim Leitzes

  CEO of ParkLU

  Kim Leitzes is CEO and founder of ParkLU, a marketplace connecting consumer brands with China KOLs. Her career started in New York, working exclusively with luxury, retail & consumer brands on strategy, M&A and investing. After moving to China in 2010, Kim began working with global e-commerce companies, including ASOS, Shopbop (owned by Amazon) and YOOX Net-a-porter Group on digital and influencer marketing strategies. In 2015, ParkLU launched its web and mobile platform, which has since enabled independent and global brands, including H&M, Abercrombie & Fitch, Macy's and Swire Properties, to collaborate with KOLs.

  More information about speaker

This Dinner Is Invitation Only

• 

  Jenny Chen

  COO at WalktheChat

  Co-founder and COO of cross-border e-commerce platform WalktheChat. Helping foreign SMEs and multinational brands to sell to Chinese through WeChat with a step-by-step investment plan. Jenny writes and edits much of WalktheChat's weekly content covering WeChat and China digital marketing.

  More information about speaker

• 

  Joseph Leveque

  Head of Digital Strategy at 31Ten

  Joseph is the co-founder of 31Ten, a future-forward digital agency focused on China’s fast-moving digital ecosystem and consumers. He has combined his experience as a corporate strategy consultant for fortune 500 companies with his passion for digital and entrepreneurship. 10 years on the field, he now helps businesses to design, build and scale consumer facing and enterprise-grade online software solutions using WeChat as an anchor.

  More information about speaker

• 

  Aaron Chang

  CEO of Jing Digital

  Aaron began his career in advertising in New York with McCann Erickson before he found his true calling in the web in Seattle. Aaron moved to Shanghai in 2006, founding ACHANG webdev in 2008. Changing focus to the Chinese market in 2013 JING digital was founded and has built JINGsocial an advanced WeChat marketing automation platform.

  More information about speaker

• 

  Sheng Pang

  CEO of Juplus Interactive Technology

  Sheng is the CEO of Juplus Digital, a digital marketing agency based in Shanghai, with worldwide presence. Juplus’ key competencies lie in digital creativity, digital technology and digital media buying. We employ our innovative ideas in various digital marketing campaigns on Chinese digital spaces, including Wechat, Weibo, Baidu, online community forums and other digital channels to delivery measurable results for our clients. Juplus has a good track record of helping B2B companies to use digital marketing tools in China to their business advantages.
  
  Sheng has over ten years of experience in digital marketing in the UK and China across the e-commerce, SEO, SEM and social media marketing. He has a master’s degree in e-Commerce, certified Google Adwords and Analytics Professional. He is an active public speaker on Wechat, Chinese e-commerce, Baidu SEO and SEM, digital media buying in China.

  More information about speaker

Drive Qualified Traffic to Your WeChat Account

· How to leverage Mini-programs for WeChat marketing
· Key Opinion Leaders and how to find them
· Cost-per-click marketing
· Guerilla marketing strategies on WeChat and viral campaigns.

This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.

• 

  Jenny Chen

  COO at WalktheChat

Drive Qualified Traffic to Your WeChat Account

· How to leverage Mini-programs for WeChat marketing
· Key Opinion Leaders and how to find them
· Cost-per-click marketing
· Guerilla marketing strategies on WeChat and viral campaigns.

This workshop is meant for managers of WeChat shops looking for more efficient ways to drive qualified traffic to their WeChat account or store.

• 

  Jenny Chen

  COO at WalktheChat
• 

  Thomas Graziani

  Co-Founder of WalktheChat

A deep dive on the WeChat Work (企业微信) platform covering how to get started and the best practices for managing implementation and adoption in the workplace.

The workshop will explore how to get the most out of the platform without any custom development, but also look at opportunities for extended capabilities with available developer interfaces.

The latest features related to interoperability with WeChat will be covered in full, with plenty of time for detailed Q&A.

• 

  Andrew Schorr

  Co-founder of Grata

In 2018, there is still no hotter topic in marketing than KOL/influencer marketing. But, the game is changing as platforms like Douyin and Xiaohongshu are rising in social and content dominance. Due to the rapid pace of change, influencer marketing remains an extremely dynamic space that presents real challenges for brands.

In this KOL marketing workshop, PARKLU’s expert team of campaign managers will guide totally inexperienced and battle tested marketers through the new landscape. The workshop will deliver best practices, new platform insights, and breakdown the processes needed to create your own campaign brief.

Key Content:
· Overview of 2018 influencer marketing changes and tactics
· Introduction to the new breed of influencers on China’s latest and greatest social networks
· How to maxims influencer marketing engagement for the best ROI possible
· DIY influencer marketing campaign brief training

• 

  Kim Leitzes

  CEO of ParkLU
• 

  Elijah Whaley

  CMO at ParkLU

How to build a CBEC WeChat Shops – the Building Blocks

The WeChat Account
The WeChat Shop
Consumer Payment Options
Warehouse and Logistics Operator at the FTZ
Foreign Gateway to China’s Payment Providers
The Procedure

The Cross-Border Authorized List
Trademark Registration
Selecting a Pilot Free Trade Zone
Select a Logistics Operator
Registering the Product at China Inspection and Quarantine
Open a WeChat Official Account
Set up the WeChat Store
Integrating a Payment Method with the WeChat Store
Case Study: Nihao Hygge Shopping the Danish Life style through a WeChat shop

building the brand and the community,
opportunities and challenges in accessing the market.

• 

  Rasmus Gregersen

  EU SME Centre Expert at NiHao CPH

In this non-technical workshop, marketers and business owners are invited to explore their next WeChat mini program idea, taking away important clarifications:
* What are Mini Programs: understand the background of this emerging tech and impact on customer journeys (in China, or overseas!)
* What they can, can’t do: discuss your functional scope and check the WeChat framework limitations
* Do’s and don’ts: update on latest regulations and common patterns for better conversion
* Integration in your WeChat channel: learn how to drive traffic to your service
* Recommended resources: find where to look up for detailed analytics, open source material, sourcing a team and a better view of the ecosystem

• 

  Thibault Genaitay

  Founder of Le Wagon China

This in-depth session on China's super app will provide you with a global and local framework to successfully tackle the following challenges for your business :

- Can WeChat be an efficient channel to build brand awareness for your products and services, and attract consumers who know nothing about your brand?

- Where is WeChat most effective in your buyer journey and sales funnel?

- How to build the best brand experience for your followers and make their WeChat journey as personal as possible?

- What are the key strategies to show a positive ROI on WeChat initiatives?

• 

  Joseph Leveque

  Head of Digital Strategy at 31Ten

In this workshop, we outline the foundations of Douyin marketing.

- The latest platform data and statistics, user base and demographics
- The options currently available to brands and businesses wanting to leverage Douyin
- How to create engaging content
- Douyin advertising offerings, formats and pricing
- The pitfalls and downsides of Douyin marketing
- Common traffic acquisition techniques
- Best in class case studies across various industries

• 

  Samin Sha

  Co-founder of China Channel