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WeChat - while wondrous and amazing in our everyday lives, is leaving scores of brands washed up and washed out. 6 hours of writing, design, and wrestling with the backend to make a post — all for a few measly views and the only "heart" was you.
WeChat can be tricky for both B2C and B2B brands - there are many misconceptions that lead to poor content strategy, improper KPI tracking and failed campaigns. Join us on June 5th as two experienced China marketing experts go over WeChat marketing best practices for both B2C and B2B brands. They will uncover what most people get wrong about WeChat marketing, and the tools and strategies you can use to avoid pitfalls and wasted money.
Come to learn about B2C WeChat marketing challenges and how to avoid these in the first place. Understand what makes B2B WeChat marketing different, and how to maximize your B2B WeChat account.
Stay for the free refreshments and networking at a comfortable venue.
Agenda
7
00PM
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9
00PM
Agenda
7 pm - 9 pm
Drinks & snacks provided
Speakers
Natasha is a seasoned brand marketing expert, entrepreneur, and pioneer in promoting businesses through content and digital marketing strategies. She is the Founder and CEO of Tolmao Group, a leading integrated marketing agency based in Shanghai.
Along with Tolmao Group, Natasha’s passion for helping brands maximize their potential in China through interactive website designs, persuasive digital marketing, and influential event marketing campaigns lead to the creation of Digital Bootcamp Asia, a hub for marketing experts in Asia. This innovative project helps companies and entrepreneurs maximize their digital marketing efforts with a platform for unique programs, online publications, offline events, and smart solutions for effective business.
Mike Golden
President at Brandigo China
Mike Golden is the co-founder and China President of Brandigo, a top branding and marketing agency with offices in Boston, China and the UK. A native of the USA, Golden has worked in marketing in Asia for over 20 years, including time in China, Japan and Singapore. He has been based in Shanghai for the last 15 years.
Golden has worked with over 100 US, European and multinational companies to help them succeed in China, and is a recognized expert on brand localization and international marketing implementation - specifically for B2B businesses. He is also a Board Director for EPG, a cross-border e-commerce company. Golden has a BA in East Asian Studies from Cornell University, and an MBA from the University of California, Berkeley.
Sponsors and Partners
Organizer
Venue
WeWork
WeWork transforms buildings into beautiful, collaborative workspaces. Get the space, community, and services you need to make a life, not just a living.
https://www.wework.comCommunity
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