Workshop Automotive: Automotive Transformation

Mr. Peter Bornschein joined IFS as General Manager China in 2018. He has been in the software and automotive services business for almost twenty-five years. Half of his career he spent in China, the other half in Southeast Asia, Western and Eastern Europe.
Since 2016 he has also been moderating the German Chamber Shanghai Automotive Workshop
IFS is a European head- quartered enterprise software company with globally 3,500 employees supporting customers worldwide from a network of local offices and through a growing ecosystem of partners.
IFS’s automotive solution is used by automotive dealers, automotive OEMs, automotive suppliers and their subcontractors. IFS offers a flexible, component-based business solution that supports all business-critical processes in the automotive sector and fulfils the requirements of the international automotive associations—fully integrated with financials and human resources.
IFS’s automotive customers include Volvo, BMW, Kendrion, Linamar, Borgstena, HUF Hülsbeck & Fürst, Toyota, and Shiloh Industries

Bill Russo is the Shanghai-based Founder and CEO of Automobility Limited, a strategy and investment advisory firm helping its clients to create the future of mobility. His over 35 years of experience includes 15 years as an automotive executive, including 14 years of experience in China and Asia. He has also worked nearly 12 years in the electronics and information technology industries. He has worked as an advisor and consultant for numerous multinational and local Chinese firms in the formulation and implementation of their global market and product strategies.

In his current role, Bill advises start-ups, corporations and investors on how to maximize their participation in China’s Automobility Revolution. In order to achieve success, he believes they must expand their focus from the product (the automobile) to the utility derived from the product (“automobility”), and create a business model and digital ecosystem optimized to provide digitally enabled solutions for both car owners and mobility services users.

Bill was previously the regional head of Chrysler in North East Asia, where he successfully negotiated agreements with partners and obtained required approvals from the China government to bring six new vehicle programs to the market in a three-year period, while concurrently establishing an infrastructure for local sourcing and sales distribution.

Mr. Russo has a Bachelor of Science in Chemical Engineering from Columbia University in New York, and a Master of Science in Manufacturing Systems Engineering from Lehigh University in Bethlehem, Pennsylvania. Mr. Russo is a highly sought after opinion leader on the development of the China market and the automotive industry.

Dr.Ye, born in Shanghai and studied in Germany at RWTH Aachen. After spending 14 years in Germany he returned back to Shanghai to develop the business for the German automotive company Mannesmann Sachs AG in China. Under his leadership many plants were established and various customer relationships have been developed. In 2002 ZF Friedrichshafen AG took over Mannesmann Sachs AG, together with this change, Dr.Ye also took over the Chief Representative position for ZF group in China. In 2005, Dr. Ye established the ZF China Investment holding together with its engineering center in Shanghai and served as the president. Starting from 2018, Dr. Ye leads the E-Mobility division of ZF in Asia Pacific.

ZF is a global leader in driveline and chassis technology as well as active and passive safety technology. The company has a global workforce of 146,000 with approximately 230 locations in some 40 countries. In 2017, ZF achieved sales of €36.4 billion and as such, is one of the largest automotive suppliers worldwide.
ZF enables vehicles to see, think and act. The company invests more than six percent of its sales in research and development annually – in particular for the development of efficient and electric drivelines and also in striving for a world without accidents. With its broad portfolio, ZF is advancing mobility and services for passenger cars, commercial vehicles and industrial technology applications.

Roger Looney holds over 30 Year’s experience in automotive tooling, engineering and design, and over 20 years’ experience in Asia. Current goals include utilizing that knowledge and experience to develop world class, exciting vehicles of the future. Specialties: Automotive Product Development and Launch, Mechatronics, Hybrid & EV development, Asia Mergers and Acquisitions, Six Sigma, Product Development, New Business Development in Asia, Mergers & Acquisitions in China, Korea, Japan.

Qoros Automotive Co. Ltd. was founded in 2007. Qoros develops vehicles that are differentiated in their design, safety, and connected services and that exhibit international standards of quality. In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures. The first production model Qoros 3 Sedan was launched at the end of 2013. The Qoros 3 Hatch was launched in June 2014 and the Qoros 3 City SUV followed end of 2014, with the Qoros 5 SUV launched in 2016. Qoros will continues to expand its model family to broaden its appeal and meet the needs of different customers.