In January 2015, Beatrix joined Mackevision through the German headquarters. Her task being to restructure the China business and to set up a production base in Beijing.
Beatrix received her degree in International and China Economics in Germany, having studied China Studies at the universities of Muenster and Bochum before this. After her degree, she worked for more than 15 years in the automotive industry. Being employed by different international OEMs, Beatrix collected a vast expertise in the automotive business of China. She worked in sales and marketing at headquarters and in the departments of various Joint Ventures all over China. She was employed at Volkswagen Group and its Chinese Joint-Ventures, BMW and Jaguar Land Rover. The fact that she is fluent in Chinese language supports all of her activities.
Ms. Frisch’s deep insight into the Chinese market and automotive business enabled her to afterwards start a consulting career which quickly extended beyond Asia and the automotive core business.
Her overall knowledge of automotive marketing communication allowed her to quickly adapt to the CGI business.
Visiting China every 2-4 years, Tim saw first-hand how China transformed from the early stages of capitalism in the 90s to the burgeoning tech powerhouse it is today. While exploring the tech scene in China in 2014, he noticed that with the rise of Xiaomi and other China-innovated companies, the World was about to transition from thinking "How will China westernize?" to "How will the world become more Chinese?" Following this thesis, he most recently joined Mobike as Head of International Product, where he oversees core user experience abroad and works directly with the international business unit.
Tim leads a team comprised of product managers, product growth specialists, and engineers. His team is responsible for driving core product vision outside China and localizing for optimal experience. He works closely with the international business units to align their business needs with product capability. I.e. he balances business needs and technical capabilities to ensure strong user experience.
Tim graduated with a degree in Finance and Management from the University of Virginia's McIntire School of Commerce. Post graduation, he worked on various cross-border deals as a tech and media investment banker and then as an equity analyst at a hedge fund on Wall Street. Later, he ran supply operations at a Y-Combinator – backed startup in Silicon Valley which sold to Square, and then worked on product and operations at Uber, focusing on UberPOOL.
John Artman is the Editor in Chief for TechNode, a leading English information source for news and insight into China’s tech and startups. Having lived in Beijing for almost a decade, he was previously Director of Technical Communications at CSOFT where he helped build a new business unit from 0 to 40 people. Before that he was a radio host and Assistant Programs Director at China Radio International where he hosted shows, produced content, and helped manage a 10 person content team. He loves talking about innovative products and business models, big ideas that are changing the world, and compelling communication in various mediums.