Wirtschaftsjunioren I Young Leaders Workshop:"Demystifying e-commerce – First hand insights into the world of online retail business"

Fabian Schneider received his Master’s degree in International Marketing Management in Taiwan before he launched his career in advertising working in global marketing agencies Saatchi & Saatchi (Taiwan), Wunderman (Munich) and Publicis (Munich) as a strategic consultant. In 2012 Fabian relocated to Shanghai where he worked in a variety of project management roles for German organisations. Since 2015 he has been leading the North Asia division of the pharmaceutical and cosmetics manufacturer Dr. Wolff Group. His responsibility includes mainland China, Taiwan, Hong Kong, Korea, where he is driving market expansion with a strong focus on both online and offline retail. Fabian and his team manage several FMCG brand shops on all major Chinese e-commerce platforms. He develops and maintains strong relationships with the main stakeholders in this ecosystem such as retailers, distributors and agencies which has led to extensive knowledge and experience in tbe power of e-commerce.

Ms. Daisy Zhu, the manager of Business Development & Membership at the German Chamber of Commerce in China | Shanghai. Before joining the German Chamber of Commerce, Ms. Zhu worked as Marketing Manager Asia at a German owned global technology group which is one of the largest family-owned companies in Europe. She was responsible for whole Marketing team in Asia with the functions of Market Intelligence, Product Promotion and PR& Events. Ms. Zhu work holds a master’s degree in Business Administration in Germany.