2018 Digital Marketing Trend in China

Invited guest speaker: Alex Duncan, Co-founder @ KAWO.com Mike Golden, President @ Brandigo


Format: keynote speech and panel discussion.


China is world’s largest retail market and each year more companies from across the globe enter and try to succeed in it. This event will help you to understand more about the Chinese digital marketing landscape and how the online presence is no longer a choice, but a necessity.

The speakers will explain how to effectively use platforms like WeChat and Weibo for marketing, they will share their own experiences, trend of 2017 and new and innovative trends of 2018.

How the Chinese Digital Marketing landscape will change in 2018 and what you can learn from this event?

• Understanding of the modern Chinese consumers, how they think and what they want
• Managing the customer journey through digital touchpoints
• Discover useful tools you can use to better target and reach your target audience.