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Understanding WeChat

This session focuses on exploring the WeChat market landscape and answer key question such as how WeChat is used today and content is being consumed on WeChat.

How to Create WeChat Content

Following an introduction of WeChat, this session focuses on exploring ways to create effective content on Wechat and includes a review of popular WeChat accounts and strategies to develop the brand/voice of a WeChat platform.

Breakout Session

This hands-on activity examines different scenarios and how businesses attempt to attract new WeChat users. This session will explore the content companies create, how they write their articles, and the targets markets they market towards.

Closing Remarks