This very second, your future boss, cofounder, investor, potential partner or a client might be looking at you online. What are they thinking?
The concept of “personal branding” has been floating around for decades, without much significant agreement upon its definition. Its importance has grown a lot bigger in our digital age; by now, practically every Millennial knows about it.
Overall, personal branding is the act of identifying, positioning and promoting yourself delicately and professionally.
One has to answer a simple question -- Why Me?
So let`s imagine, you have a degree in economics, marketing or anything. Great. But, so does everyone else in your applicant pool. When applying for investment or starting a company, this qualification may be a commonplace. Then imagine this scaled to a global, competitive marketplace.
What messages are you portraying, and which ones will get your foot in that door?
While remaining strategic, creative and professional, personal branding allows you to develop and present your own attractive, yet effective image, much like the ones you buy into while shopping.
What is your awe-inspiring story? What are your deeply-rooted passions? What are your unreal personal achievements? What is your distinctive vibe? What are your unbelievable skills? Simply put: What`s your story?
LinkedIn has been the catalyst of Business since its inception, at China Classifieds the founding team members, and for the first time we are revealing all techniques and must knows in LinkedIn growth hacking for limited number of attendees.
Event Objective:
While technological revolution, digital disruption, AI and The Internet of Things gradually will take over more and more jobs, majority of professionals will be replaced unless they constantly improve their professional skills starting from online self (LinkedIn) branding.
LinkedIn remains one of the most powerful tool for finding a partner, job, investor, moreover, great content distribution platform to get heard, visible and noticed, but its power still underutilized by majority.
This Workshop is purely designed on building LinkedIn profile page that stands out from the crowd, SEO friendly, catches the attention and calls to action to connect, and above all deliver required results to grow, expand and network.
Takeaways:
Complete “Professional Profile” that is:
- 100% complete and compelling (story-centric)
- Optimized
- Multi-dimensional
- A competitive differentiator
A Deeper Look at Your Network
- Personalizing your messages
- Growing your network
- Removing people from your network
- Exporting your network
- LinkedIn as a light CRM
More Ways to Stand Out on LinkedIn
- Extra and new Sections
- Posting, liking and sharing content
- Staying in touch
- Scripting the right message
Crafting inbound marketing that works
- Solution VS self promotion centric articles
- Must Use Psychological Phrases
- Art of soft sales/networking
- Engineering/Building a strategy that works
Who Should Attend:- Those who would like to find a better/well paid job
- Those who would like to promote their businesses B2B/B2C
- Those who would like to promote themselves as a professional (one person brand)
- Those who have no idea how LinkedIn works
- Those who would like to understand more beyond LinkedIn and Why it`s become important more in China and APAC