The Untapped Potential of Professional Events

会议活动在企业维护客户关系和提升自身品牌价值的过程中起到非常重要的作用。优质的会议活动，可以成为企业与客户交流最有效的方式之一。客户通过会议活动，可以近距离与企业互动，更好的体验企业所提供的产品和服务。但是，活动组织者们该如何应对组织专业会议活动过程中的各种难题和挑战？又怎样通过会议活动来提升用户忠诚度，对企业产生最大效能，带来最多回报？
本次专题，我们将带您一起探索如何提升与会者体验，增强与会者参与度与忠诚度，并了解如何将与会者满意度转化为企业回报。

新兴技术的发展改变了人与人之间沟通的方式。社交媒体的诞生颠覆了企业对品牌整合、市场营销的传统理解。除此之外，云技术正快速的改变企业的运营方式。这些新兴技术又是怎样改变客户的与会体验并影响企业品牌和商业价值的呢？
本次专题，我们带您一起了解全球范围内影响会议活动的的最新技术。本次专题讨论将涉及到：云技术的影响，移动互联网，互联网，SaaS(软件服务技术) 以及其他正在影响会议活动组织的最新技术。

Events act as the incubator that nurtures customer relationships and improves brand reputation. Correctly done, they are one of most effective ways to communicate with customers. Events allow a customer to experience your products and services in a highly interactive environment. However, what are the challenges brands and event organizers are faced with when organizing professional events? And how do businesses utilize events in the right way to increase customer loyalty and eventually generate business opportunities?
Our panelists will share their insights into how to improve event attendee experience and increase engagement and loyalty, as well as discuss how attendee satisfaction can generate future business opportunities.

The growth of technology is transforming how people communicate and work across an organization. Social Media is reshaping the way companies manage their marketing communications. Furthermore, the cloud is changing the way organizations run their operations. How can these technologies transform the customer event experience and continue to drive business and revenue goals?
Allow us to bring you up-to-date with the most current technological trends that are influencing events across China and the world. This discussion will touch upon topics including the influence of cloud technology, mobile Internet, Internet, SaaS, and other technological revolutions occurring around the globe.