MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before. But did we lose something in the process? Did we substitute automation for thoughtful planning? Did we give up scale for quality? Are we still gathering around a whiteboard and brainstorming creative multi-touch campaign flows like we used to, or are we assuming that marketing automation will do the thinking for us? In this session we’ll explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing.

• 

  Cai Dan-Feng

  Founder of Fengsheng

Time to examine what the modern data architecture should look like in 2019. In this session, we will talk about rationalizing and simplifying your technology estate and how to get the most of your technology spend. We’ll also discuss information management best practices that protect customer data and build solutions around customer privacy. All so you get the most value out of data to drive effective marketing campaigns, delight your customers with highly personalized omni-channel experiences and become a data-driven organization that can turbo-charge your business.

• 

  Chen Shuang

  Executive Director and the Chief Executive Officer of China Everbright

Panelists get the rare chance to show off and brag about campaigns that crushed it. This session showcases some of area’s most creative marketing campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.

• 

  Cai Dan-Feng

  Founder of Fengsheng
• 

  Witman Hung

  Principal Liason Officer at Hong Kong National Peoples Congress

Marketing is swimming in data. In this session, we dig into the big topic of analysis: Marketing Mix Modeling, Digital Attribution, and A/B Testing and how these methods of evaluating data can help your marketing dollars go further. We’ll also talk about how each of these methods can be misused, or over interpreted, and lead to poor outcomes and how to you can avoid that. Squeezing an extra 10-30% from your marketing dollars can change your whole company’s valuation.

• 

  Daisy Guo

  Co Founder and Chief Marketing Officer of Tezign
• 

  Yondon Lhatoo

  Chief News Editor at South China Morning Post

China’s economic and political environment is driving the development and adoption of artificial intelligence, drones, facial recognition, fintech and healthtech in traditional industries and is becoming a leader for global technological supremacy. How does China intend to definitively secure its future as the world leader in the next technological revolution?

• 

  Chen Shuang

  Executive Director and the Chief Executive Officer of China Everbright

As the centrepiece to the Greater Bay initiative, Hong Kong will be key in China’s long-term desire for self-reliant, innovative manufacturing and technological development. As infrastructure links easing travel between the Mainland and Hong Kong continue to develop, in addition to a significant land reclamation project on the horizon, what is Hong Kong’s ultimate economic outlook over the next 40 years? As a trade war brews with the US, how will China’s continued commitment to opening up be impacted and in what ways will Hong Kong continue to develop jointly with China?

• 

  Eric Xie

  Director of General Investment at promotion bureau of Guangzhou
• 

  Daisy Guo

  Co Founder and Chief Marketing Officer of Tezign
• 

  Witman Hung

  Principal Liason Officer at Hong Kong National Peoples Congress