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JESSE LIU
APAC Cloud Marketing Director of NETAPPJesse Liu is the Director of Marketing covering NetApp APAC. He is responsible for developing the cloud marketing strategy for APAC and deployment of strategic marketing programs through a close collaboration with the headquarter and field business. After setting up the Joint venture with Lenovo in China, he is also taking the responsibility to drive the growth in China and providing guidance to the Lenovo NetApp JV marketing team.
Before the current role he’s the Director of Marketing at NetApp covering Greater China, South Korea and ASEAN (Association of Southeast Asian Nations). He is responsible for driving the Greater China (including mainland China, Hong Kong and Taiwan), Korea and ASEAN marketing strategy. His team is responsible for all aspects of marketing functions like Public Relations, Analyst Relations, Branding, Channel Pathway Marketing and Go-to-Market strategies.
Jesse joined NetApp in 2011 as Director for Greater China Marketing, ever since then he set up GC marketing team and led a series of marketing initiatives like Integrated Marketing campaigns, Brand Promotion, Content Marketing, NetApp Innovation Forum, Digital Marketing Transformation, which wining industry-wide recognitions.
Prior to NetApp, Jesse worked at EMC where he was the Director of Channel Pathway Marketing for China. He initiated series channel marketing programs which resulted successful commercial business expansions for EMC in China. Prior to that, Jesse was IBM STG (Systems & Technology Group) Marketing Head and his responsibility ranged from Enterprise Product Management, Vertical Industry Marketing Management, Grid Computing Marketing to Solution Partner Development.