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Opening Speech
Brand Builders Panel : Build Great Brands for China in a New Era

The new era means we have evolved from building fast to building fast and last; from expansion to concentration on brand purpose; from building brand for me to building brand for me and society.

2021 Kantar BrandZ™ Top 100 Most Valuable Chinese Brands Launch
Unlocking Purposeful Innovation

In an age of Sustainable Growth, brands should not seek to innovate for the sake of it. Instead, they should seek new ways to relevantly benefit society at large.

Awards

2021年凯度BrandZ™最具价值中国品牌100强奖项

Tea Break
Kantar China Sports Creativity Awards
Inclusive Growth in a Fragmented World

In a fragmented media world, how can platforms and business solution providers support growth of diversified brands, regardless of their size, industry and location.

Awards

2021年凯度BrandZ™最具价值中国品牌100强奖项

Omni-channel Brand Experience of New Era Retail
Future-proof Brands Panel : Disruptors and Wave Riders

In China's ever-changing environment, today's disruptors could be disrupted tomorrow. While new brands continuously attempt to change the rule of the game, incumbent leaders are also leveraging their existing brand equity to defend their dominance. As a result, every brand needs to evolve constantly to stay ahead of the curve, such as launching a new big-hit product, exploring a new oversea market, or winning the next generation of consumers.

Closing