Lee Mack is especially concerned with digital brand protection, a concept that he thinks most people just fail to think of until it's too late. In his own words: "There’s really smart people capitalizing on other people’s hard work"
Yan is the instigator of the hugely successful ELLEfit program. One of the most influential people on China's fitness scene, Yan will be speaking about how to drive consumer engagement from online to offline, as she has done countless times.
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Jennifer Douglas
Director of Marketing & Partnerships at Riviera Events
Jen's been driving Riviera's success through cleverly managing those channels sorely missed in China: LinkedIn, Newsletters, search engines and so on. Her strategy has helped bring up inbound requests by order of magnitudes.
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