[Member Only] Workshop Marketing & Sales: E-Commerce in China – the future is already here

Adam is a leading practitioner in the Consumer and Retail sector in China for Strategy&, PwC’s strategy consulting business. Based in Shanghai, Adam Xu is a Partner with PwC China. He has over 15 years management consulting and market research experience in China, Hong Kong, Southeast Asia and the U.S. His major consulting experience covers consumer goods and digital industries. Mr. Xu specializes in developing China go-to-market strategy, designing new business models (especially related to digital) and leading the roll-out of large projects for multinationals as well as local Chinese companies. As an expert on e-commerce and media, he has developed e-commerce strategy and operating model for both internet and traditional companies.
Mr. Xu received his MBA from Leonard N. Stern School of Business at New York University, and BA of Economics from Fudan University

Ms. Brigitte Wolff is the President of EIM Excecutive Interim and Transition Management China Co. Ltd. and also a Member of Board of the German Chamber of Commerce Shanghai.