The European Union has launched a two-year communication campaign, named Colours by Europe, that promotes the safety, quality and authenticity of EU agri-food products and drinks in China. In order to raise awareness about these features and the products available in the market, the EU is organising a retail promotion with Alibaba's Freshippo (previously known in English as Hema, due to its Chinese name 盒马).

This offline-online promotion will cover more than 100 Freshippo shops across China and will reach an unprecedented number of Chinese consumers.

We are delighted to invite you to the inauguration event of the promotion, that will take place on Friday, 5th July, at their location in Beijing at Freshippo's Shilipu branch (in Chinese: 盒马鲜生十里堡店). The opening ceremony will involve Mr. Nicolas Dandois, Counsellor for Agriculture at the EU Delegation to China.