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Competition among skincare brands across digital channels has been accelerated more than ever.
Since 2019, 'Private traffic' became the new buzzword on wechat, taobao livestream, the red book community and tiktok.
Why it's time to look for a more holistic approach when doing KoL marketing in China?
How could your brands win attention from the new generation?
Come and hear from us.
Agenda
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A more holistic approach
Alice LuiKoL marketing strategy in OMO era and our studies of influencers in skincare
14
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15
45
A more holistic approach
KoL marketing strategy in OMO era and our studies of influencers in skincare
演讲嘉宾
Alice Lui
Partner, Park & Lui AssociatesFocus on helping businesses achieve top-line and bottom-line impact through feasibility and competition study, growth strategy development, new product launch, and distribution efficiency in Lifestyle and Skincare brands.
KoL marketing by demographics
What the Millenniums and Gen-Zs are looking for
演讲嘉宾
Cartas AJ
Partner, syzygy socialSyzygy’s specialty is connecting Western brands to Chinese consumers through influencer/KoL marketing via WeChat, Weibo, Taobao, Douyin, and the Red Book.
Since 2013, AJ personally had over 1.2 million followers on his social media across Facebook, Instagram and Twitter.
Guest Speakers
Focus on helping businesses achieve top-line and bottom-line impact through feasibility and competition study, growth strategy development, new product launch, and distribution efficiency in Lifestyle and Skincare brands.
Syzygy’s specialty is connecting Western brands to Chinese consumers through influencer/KoL marketing via WeChat, Weibo, Taobao, Douyin, and the Red Book.
Since 2013, AJ personally had over 1.2 million followers on his social media across Facebook, Instagram and Twitter.
合作伙伴
票务信息
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Twitter: https://twitter.com/ChinaAdvisory
Website: https://parklui.com/