Subtopic - In order to differentiate ourselves from other coaches and be matched with coachees, coaches are asked to share their "coaching brand" and yet, it is not who we are but how we are that enables us to be truly in service to our clients.

In this session, we will discuss:

1. Coaching presence as an ICF core competency

2. How it is different to coaching brand or identity

3. How it helps our clients

4. How to develop it ourselves