The European Union has launched a two-year communication campaign "Colours by Europe" that promotes the safety, quality and authenticity of EU agri-food products and drinks in China.

In order to raise awareness about these features and the products available in the market, the EU is launching a retail promotion with Alibaba's Freshippo (previously known in English as Hema 盒马). This offline/online promotion includes more than 20 Freshippo stores in eastern China and will reach an unprecedented number of Chinese consumers.

We are delighted to invite you to the Inauguration Ceremony of the promotion that will take place on Tuesday, June 22, in Shanghai, at Freshippo Xinjiangwanbranch (盒马鲜生新江湾店).

Mr. Damien Plan, Agricultural Counsellor at the EU Delegation to China and Mr. Jerry Ji, Director of Public Affairs at Freshippo will hold the greeting speech.