The European Union has launched a three-year communication campaign "Colours by Europe" that promotes the safety, quality, authenticity and sustainability of EU agri-food products and drinks in China.

In order to raise awareness about these features and the products available in the market, the EU is launching a retail promotion with G-Super. This offline promotion includes 8 stores located in Shanghai, Suzhou and Hangzhou cities and will reach an unprecedented number of Chinese consumers.

We are delighted to invite you to the Inauguration Ceremony of the promotion that will take place on Thursday, October 28, in Shanghai, at G-Primus by G-Store Raffles branch (上海虹口来福士店).

Mr. Damien Plan, Agricultural Counsellor at the EU Delegation to China and G-Super representatives will hold the greeting speech.