特殊的2020年已经过去，在这一年里，我们经历了新冠疫情导致的业务停摆，也正在经历疫情给市场营销工作带来的深重改变。在这些改变中，如何与客户保持沟通.

• 如何适应线上沟通环境?
• 如何在数字化进程中不断寻找适应自己业务模式的新路线？

这些问题，我们已然有了一部分答案，其余的我们仍然需要继续探索。

2020年教会了市场人许多新的东西，也带给市场人一些从未有过的教训。

在这辞旧迎新之际，我们在本次Spotlight Session为市场人分别从生物医疗、工业制造、B2B专业服务三大领域各请来一位重磅嘉宾，共同分享他们就"2021市场营销前瞻"这一主题的心得与体会！

2020 is so special and challenging that we experienced lock-down caused by the Covid, as well as the significant change in our marketing business. We faced questions like:

• How to keep and optimize engagement with clients online，how to adapt businesses to online environment?
• What is our new business model for digital era?

We might have answers to some of them, but we need to keep exploring for the rest.

2020 have taught marketers new experiences and lessons never had before.

To embrace the coming 2021, we've invited 3 speakers for this spotlight session, coming from medical, manufacturing and B2B service industry. Learn from their speech on the topic of "2021 Digital Marketing Prospect"!