Hatchery is a platform dedicated to supporting and growing China’s next generation of food entrepreneurs and concepts. Our purpose is bringing more of the world’s unique flavors and cuisines to China. We’re doing this by partnering with entrepreneurs, investors and the community to make dreams come true and take ideas to market.
As China’s first incubator dedicated to food and beverage, we provide a platform for entrepreneurs to connect with consumers, investors, mentors, chefs and food experts — supporting new brands through the critical early stage of launching, testing and validating a business.
We help brands grow quickly and sustainably, helping them build awareness, networks and market knowledge while avoiding the risks and overheads that traditionally come with starting a company, particularly in China. As part of our HatchTrack™ process, partners gain access to Hatchery and venue partners where they can test and adapt their ideas, menus and products while growing a consumer-base of early adopters.