网络匿名访客识别，开启B2B精准营销-揭开匿名流量，锁定目标客户，提升营销转化

• 当前B2B营销的难点和瓶颈
• B2B采购决策人众多，营销流程复杂，获取商机周期漫长且投入巨大
• 各种营销活动是否在吸引目标客户？
• 超高的网站挑出率与超低的商机表单提交率
• 到底哪些企业在关注我们的产品和服务？
• 所谓的"个性化B2B采购体验"到底怎么做？

营销自动化时代，CMO向CRO转变

全球经济发展放缓，时代要求市场营销工作下沉，越来越多的企业招聘时，需要市场营销人员至少要具备2-3种自动化营销工具的技能，

根据数据分析，营销自动化时代，内容营销和活动营销被证明是最有效的获取业务增长的方式。此环节会重点分享活动营销如何帮助企业实现增长，使市场部真正带来销售转化，实现CMO 到CRO的转变。

Open B2B Precision Marketing from Identifying the Web Anonymous Visitors-Stop Guessing, Focus on the Visitor not just the Visit, Improve ROI

• Current Difficulties and bottlenecks of B2B Marketing
• The B2B buyer's journey is complex with more and multiple decision makers, longer buying cycles and enormous costs
• Are we engaging with the right audiences across channels?"
• High bounce rate and low leads form submission rate
• Who is interested in our products and services？
• How to deliver Real-Time Personalize B2B buying experiences?

In the era of marketing automation, the evolution of the role from CMO to CRO

The global economic development is slowing down, requires marketing team to do more contribution to sales Conversion. While looking at the marketing job description posted recently, more and more companies require marketers to have at least 2-3 kinds of automated marketing tools skills.

According to data analysis, in the era of marketing automation, content marketing and event marketing have proven to be the most effective way to gain business growth. This session will focus on how event marketing can help companies grow. To achieve the transition from CMO to CRO.