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Event Details

We cordially invite you to attend the EU's Geographical Indications Conference followed by a cocktail tasting experience to celebrate the Entry into Force of the EU-CN GI agreement.


The EU and China signed a bilateral agreement on 14 September, 2020 that entered into force on 1 March, 2021 to protect the first selection of European Geographical Indications (GIs) in China and Chinese GIs in the European Union against usurpation and imitation. This agreement is expected to result in reciprocal trade benefits and increased consumers' awareness and demand for high-quality products on both sides. It reflects the willingness of the EU and China to deliver on their commitment and to adhere to international rules as a basis for trade relations.


Raising awareness about geographical indications is an important objective for the European Union's Colours by Europe communication campaign in China.


This conference will provide an overview of the benefits from both the Chinese and EU perspectives and an insight in the EU GI system, followed by 2 GIs success cases from EU member states and 1 GIs success case from Chinese GI representative. Lastly, we will conclude with a Q&A session.


All attendees will be invited to enjoy an exclusive cocktail tasting experience featuring key EU ingredients from a large selection of geographical indications.

Sep 16, 2021

2:30 PM - 7:00 PM GMT+8

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The Ritz-Carlton Chengdu
269, Shuncheng Avenue, Qingyang District
Chengdu, Sichuan, China

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Agenda

  • 2:30 PM - 3:00 PMRegistration and welcome cocktail
    3:00 PM - 3:05 PMWelcome remarks
    3:05 PM - 3:25 PMTrade benefits of the EU-CN GI Agreement
    3:25 PM - 3:35 PMTrade benefits of the EU-CN GI Agreement
    3:35 PM - 3:45 PMTrade benefits of the EU-CN Agreement
    3:45 PM - 3:50 PMPresentation of the GI digital catalogue
    3:50 PM - 4:05 PMSuccess case on GI oil Steirisches Kürbiskernöl from Austria
    4:05 PM - 4:20 PMSuccess case on GI wine Vipavska dolina from Slovenia
    4:20 PM - 4:35 PMSuccess case on GI wine Helan Mountain East Slope from China
    4:35 PM - 4:55 PMQ&A session
    4:55 PM - 5:00 PMWrap-up of the event
    5:00 PM - 5:10 PMWelcome remarks for the GI tasting experience
    5:10 PM - 7:00 PMGI cocktail: GI tasting experience and networking

Speakers

  • Mr Damien Plan (Agriculture Counsellor at EU Delegation to China)

    Mr Damien Plan

    Agriculture Counsellor at EU Delegation to China

  • Mr Jun Ye (Deputy Director General Department Treaty and Law of MOFCOM)

    Mr Jun Ye

    Deputy Director General Department Treaty and Law of MOFCOM

  • Ms Birgit Murr (Head of Austrian Consulate General Chengdu Commercial Section at Chengdu)

    Ms Birgit Murr

    Head of Austrian Consulate General Chengdu Commercial Section at Chengdu

  • Ms Tea Pirih (Economic Counsellor at Embassy of Slovenia)

    Ms Tea Pirih

    Economic Counsellor at Embassy of Slovenia

  • Mr Hongqian Wang (Senior Advisor at CEATEC)

    Mr Hongqian Wang

    Senior Advisor at CEATEC

  • Mr Yanzhi Zhang (General Director of Xi Ge Winery)

    Mr Yanzhi Zhang

    General Director of Xi Ge Winery

  • Mr Bruno Bisson (General Consul at French Consulate Chengdu)

    Mr Bruno Bisson

    General Consul at French Consulate Chengdu

Colours by Europe

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