How does digital marketing enable B2B company to achieve breakthrough on growth？

作为B2B企业市场人，共同的获客难点如：采购流程复杂、需跨部门多层级决策、采购周期长……

As a B2B marketer, we all have similar difficulties in acquiring customers, such as complex purchase process, cross-departmental and multi-layer decision-making procedure, long procurement cycle……

PR、新媒体、线下活动、线上直播、社群、私域、广告投放、渠道推广……在我们熟知的内容、渠道的排列组合中，如何找到高效、实用的B2B品牌「稳增公式」？

How can B2B company figure out efficient and feasible ways to get a steady growth with our familiar marketing methods that include PR, new media, offline events, online live broadcasts, communities, private traffic, advertising, channel promotion and etc..

如何结合营销策略，借助数字化工具完成复盘、创新协作，最终量化评估市场获客效果？

How can we quantitatively evaluate the effect of marketing efforts on customer acquisition through combining marketing strategies with digital tools?

本次活动，Glue Up 未来链接将联手上海美商会，共同邀请 B2B 领域的数字营销实战专家，使用数据思维拆解 B2B 营销打法，围绕"品宣+内容+数字化工具"共同探讨市场营销最佳实践。

In this event, Glue Up and Shanghai AmCham of Commerce will invite B2B digital marketing experts to share the methodology on how to deploy the marketing strategy with data driven thinking, and best practices in utilizing the digital tools to drive business growth by branding and content marketing.

议题安排如下：

The topics are as followed:

· 创新与渠道，高效赋能品牌新扩张；

Empowering Branding and Achieving Business Growth by Innovation and Channel Marketing

· 数字化解构，B2B 内容营销转化力；

Reconstructing and Streamlining Marketing Process by Digital Tools so as to Improve the Conversion in Content Marketing