众所周知，工业制造行业是一个采购频次低、复购率低、关注度低的"三低"行业。

"购买一次设备起码要用10年"，"中国某行业企业平均5年更换一次现有旧装备"，"企业只有在有明确需求的时候才会搜索相关产品供应商信息，决策周期超过6个月或者更长"，这是在工业制造行业营销过程中经常会听到的声音。那么，

• 如何通过营销手段与客户高频互动，不断激发其潜在需求？
• 如何通过系统化的数据管理和运营，促进流量转化？
• 如何通过完整的营销体系，赋能销售、影响客户决策链、缩短销售周期？

这是工业制造业营销人打破增长困局，创造新增长的关键突破点。

同时，工业制造业总部通常保守严谨，重视产品技术但对营销不敏感，营销人处于话语权弱、价值感低的尴尬处境，因而常被销售、产品和老板视为"打杂和执行"的"工具人"。那么如何改变自身窘迫的处境呢？如何突破固有营销思路，将低频购买场景向高频互动营销转变，为团队业务创造新的增长点呢？

2020年11月27日，上海美商会将会邀请三位来自百强工业制造业企业大咖分享他们的切身经历和成功经验，帮您答疑解惑！

As we know it, manufacturing industry is characterized by its low purchase frequency, low repeat buy and low market attention.

"Buying a new equipment should at least endure for over 10 years." "An average rotation of old equipment for Chinese companies is 5 years." "Only when companies have very clear demands, or they will not consider to reach for information from vendors. Decision period can be 6 months or more." These are most frequently heard voices during the marketing process of industrial manufacturing industry. There come the questions:

• How to engage with clients? So as to continuously uncover their needs?
• How to increase the conversion rate by data management and operation systematically?
• How to empower sales and shorten the sales cycle, with the help of an integrate marketing system?

These 3 questions point to the most critical aspects of breakthrough for marketers in the industry to break the deadlock and create more growth.

At the same time, companies from manufacturing industry usually make very cautious move, pay much more attention to products and techniques rather than marketing. Marketers are stuck in an awkward situation with low decision power, and low sense of value. They are "robotic executioner" in the eye of sales team, product teams and bosses. How to deal with this embarrassing situation? How to break through the inherent marketing ideas, change the low-frequency purchase scenario to high-frequency interactive marketing, and create new growth points for business?

On Nov 27th 2020, AmCham Shanghai will invite 3 experts to from Top 100 companies in manufacturing industry, to share their stories and lessons and solve your puzzles!