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Save the dateAugust 26, 20204:00 PM - 5:00 PM (GMT+8) Add to Calendar
Webinar Details
Webinar Details

Dear members and friends of SwissCham Shanghai,

Under the impact of COVID-19, Digital marketing becomes the safest and most efficient marketing and customer acquisition tool. SwissCham China will organize a webinar on August 26, Wednesday at 4 pm to explore how the Covid-19 is changing consumer behaviour and marketing approaches, what are the benefits of marketing technologies and key challenges in implementing them.

We are delighted to invite Jörg Wenzel, Founder and President of W4 Marketing AG &W4 China, to provide an extensive overview on B2B marketing:

  • What has changed in B2B Marketing under COVID-19?
  • What are the new keywords in B2B Marketing?
  • What should we do to improve?

In addition, we also invite Samantha Chalmers, Client Manager of 5 Star Plus Retail Design & Consulting in Shanghai to share her insights on creating experience online:

  • A changing market place – effects on consumer shopping habits/desires due to COVID-19 impacts
  • Creating Experience – different methodologies of connecting with consumers to drive e-commerce sales
  • VIP Consultant
  • Live Stream
  • VR for Retail
  • Benefits
  • Investment value of e-marketing methods
  • Are consumers ready? – Looks at how consumers are using this technology currently – effects post Covid-19 impacts – consumer learning curves
  • Implementation for your brand – application of technology/strategy for different industries

The leader of social e-commerce and live stream business of SHIXIAO network, Chai Yin will also join this webinar to talk about the KOL ecology and brand content marketing.

We are looking forward to welcoming to join us for this insightful webinar and remain at your disposal should you have any further questions.

Best regards,

Your SwissCham Team

  • Jörg Wenzel (Founder and President of W4 Marketing AG &W4 China)

    Jörg Wenzel

    Founder and President of W4 Marketing AG &W4 China

  • Samantha Chalmers (Client Manager at 5 Star Plus Retail Design in Shanghai)

    Samantha Chalmers

    Client Manager at 5 Star Plus Retail Design in Shanghai

  • ChaiYin 殷璧钗 (Leader of Social E-commerce and Live Stream Business at SHIXIAO network)

    ChaiYin 殷璧钗

    Leader of Social E-commerce and Live Stream Business at SHIXIAO network

  • Daniela Reinau (General Manager at SwissCham Beijing)

    Daniela Reinau

    General Manager at SwissCham Beijing

Sponsors and Partners
Sponsors and Partners

Member Price

For SwissCham members

RMB 50

Non-member Price

For non-members

RMB 100
Refund Policy & Disclaimer
Refund Policy & Disclaimer

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to: at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a "no show bill" of the full amount stated in this invitation. You can contact Nini Qi by telephone: 021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply.

如果您要取消出席活动,请在活动开始前24小时写邮件给。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动,取消规则请参照活动主办发布的条款。

Please notice that Swiss Chinese Chamber of Commerce Shanghai (as the host of the event) will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to the Swiss Chinese Chamber of Commerce Shanghai taking and using photographs of you as described above. Please contact [] if you have any inquiries related to this matter.