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Since the coronavirus pandemic is still hindering mass gatherings, trade fairs around the world, including in China, these have moved online. While online trade fairs are an excellent means to promote SMEs' products, there are also specific IP risks involved. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk, has attended online trade fairs in China, including the Canton Fair and can provide IP tips for attending online fairs. During this webinar, the Matias will cover what to pay attention to when attending an online trade fair.

Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.


  • Matias Sebastian Zubimendi (IP Business Advisor at China IPR SME Helpdesk)

    Matias Sebastian Zubimendi

    IP Business Advisor at China IPR SME Helpdesk

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